Hailing from Tres de Maio in Brazil's Rio Grande do Sul region, Gisele appeared on the fashion scene in 1999 and was credited with ending the reign of heroin chic
. For the past decade the mother-of-two has been the world's highest paid supermodel and she raked in a whopping $42million last year.
London, October 28 ( ANI ): Kate Moss, who faced a storm of criticism in 1993 when she was labelled as the leader of a new look nicknamed "heroin chic
", has strenuously denied ever using the drug and claims that she never really cared about what people thought of her.
The fashion industry and anorexia have been linked in recent times and what about heroin chic
, a phrase coined to describe the appearance of catwalk models whose bloodless complexions and shadowed eyes seemed to mimic the effects of hard drug addiction?
Much like the overly skinny "heroin chic
" that Kate Moss popularized, the body type Mix-A-Lot describes is exclusive.
The current controversy about models' weight actually goes back to the early '90s and the days of Kate Moss, her waif body and a look dubbed "heroin chic
." But the conversation turned to age at a panel discussion earlier this year where Kroes, 25, and Coco Rocha, all of 21, both said they weren't getting much runway work because of their age and curvier figures.
In the 1990s we had Heroin Chic
and the Waif look to contend with.
Following concerns raised yesterday by the Royal College of Psychiatrists, leading figures said the design industry had come full circle and moved away from using the "heroin chic
" thin models of the 1990s.
(In 1993, Phoenix fatally overdosed while mixing heroin and cocaine, a practice known as speed-balling, as did Saturday Night Live comedian Chris Farley four years later.) Eventually, Madison Avenue seized on the trend with its "heroin chic
" look, as fashion ads featured strung-out-looking models.
Rifting off the legendary 1987 ad "This Is Your Brain on Drugs," this 1999 spot created by the Partnership for a Drug-Free America features an underweight model personifying heroin chic
, who explains the downside of smack (a drug regularly used by less than 0.1 percent of Americans) by smashing up a kitchen with a cast-iron frying pan.
The exploration of the beauty myth and heroin chic
advertising as contributory causes to anorexia nervosa would have been worth a longer look.
While critical analysis of the "heroin chic
" of the '90s has helped to make bellies and thighs a comeback for images of femme girls in the less-mainstream media ...
The continued popularity of "heroin chic
," tattoos and body piercing among America's young adults reflects messages to and from a "rebel" youth culture.