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Merseyside Health Action Zone spokeswoman Joan Brookman said: ``Smoking costs the NHS in Liverpool at least pounds 12.7ma year.''
Examples of these initiatives are New Deal for Communities, Sure Start and Health Action Zones (details can be found in Urban Policy Unit, 2002).
The centre is the third to be opened in London after funding was secured from the New Opportunities Fund and the Lambeth, Southwark and Lewisham Health Action Zone.
Sophia Christie, who played a key role in developing the country's first Health Action Zone in Sandwell, will take charge of health services for 261,000 people living on the east side of the city.
The Columba Project has had support from Middlesbrough Mayor Ray Mallon as well as the Health Action Zone.
Elaine Wilson, from the Tyne and Wear health action zone, who devised the campaign, said: "This is the latest in a series of campaigns we have been running encouraging men to take more interest."
The anti-smoking advert made by North Shields-based Dene Films for the Tyne and Wear Health Action Zone beat off competition from 35 countries to win a Global Health Care award.
Smokefree Liverpool will receive pounds 82,000 from theCentral Liverpool Primary Care Trust through the organisation Health Action Zone to work on the action plan.
Dead Drunk is based on a screenplay by Liverpool teacher Frank Duffy and was made for the BBC's Learning Zone with a grant from Merseyside Health Action Zone.
The Integrated Transport Project, which aims to improve local transport efficiency, has already received a boost with an announcement that Sandwell Health Action Zone will receive pounds 1.5 million in 2002/3.
'So we started to look for a long-term strategy when Walsall's Health Action Zone said they would give pounds 20,000 to conduct some research into the problem.
It was given the go-ahead after North Tees Primary Care Trust secured funding from the Neighbourhood Renewal Fund, Health Action Zone and Department of Health.

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