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green

 [grēn]
1. a color between yellow and blue, produced by energy with wavelengths between 490 and 570 nm.
2. a dye or stain with this color.
indocyanine green a dye used intravenously in determination of blood volume and flow, cardiac output, and hepatic function.

green

(grēn),
A color between blue and yellow in the spectrum. For individual green dyes, see specific names.
Drug slang A regional term for inferior quality marijuana, PCP, or ketamine
Global village Environmentally ‘correct’
Quackery A colour in the pseudoscience of colour therapy which is said to be mentally and physically soothing and regarded by colour ‘therapists’ as the master healer; it is said to disinfect and rebuild tissues, reduce blood pressure, treat stress, fatigue, and cancer, and provide hope
Vox populi A colour wavelength in the interval from 560 to 490 nm with a frequency interval of 540 to 610 THz

PDR

Physicians Desk Reference A book published annually that lists all ± 2500 US therapeutics requiring a physician prescription
PDR 7 color-coded sections
White Manufacturers' index, containing the company addresses and list of products
Pink Product name index, an alphabetical listing of the drugs by brand name
Blue Product classification, where drugs are subdivided into therapeutic classes
Yellow Generic and chemical name index
Multicolored Photographs of the most commonly prescribed tablets and capsules
White Product information, a reprint of the manufacturers' product inserts and
Green Diagnostic product information, a list of manufacturers of diagnostic tests used in office practice and the hospital; Cf Over-the-counter drugs  . ;.

green

The hue sensation evoked by stimulating the retina with rays of wavelength 490-560 nm and situated between blue and yellow. The complementary colour of green is a non-spectral colour situated in the red-purple region.
References in periodicals archive ?
Price-consciousness refers to the customers' willingness to buy the products on the basis of the prices which should be according to the expectation level of the customers otherwise they would be reluctant to purchase such new green products. Many times, the consumers take price as an indicator of quality and the derivations of quality that are made on the premise of price which has significantly ismpact on the actual buying decisions (Cronleyet al., 2005).
Always 8.5% Weekly 7.5% Monthly 12.0% Often but less than monthly 30.0% Once a year or less 23.7% Never 18.3% Which traits do you consider extremely important for green products? Product is healthier for my family 54.7% Product reduces my energy costs 136.3% I feel good buying the eco-friendly item 29.4% Product fosters Sustainability 25.4% Product is made from organic materials 16.9% On a scale of 1-5, how concerned are you that products for your home are eco-friendly?
Therefore, focus of the communication strategies should be to communicate the ecological safety component of green products to the consumers and thereby creating awareness regarding the benefits of green products in the society.
Occasionally, district vendors will offer green products in their catalog.
The participants were asked to rate the measures in this study (except for the intention to purchase green products) on a 5-point Likert scale ranging from 1 = highly unlikely to 5 = highly likely.
Most research about green buying behaviour used the Schwartz value survey, and found significant relationships between consumers' personal values and their buying behaviour regarding green products. In particular, research showed that the dimension of 'self-transcendence--self-enhancement' in the Schwartz value survey conspicuously showed the values of green consumers (Grunert and Juhl, 1995; Karp, 1996; Schultz and Zelezny, 1999; Dietz et al., 2002; Leiserowitz et al., 2006).
H2: Consumers' environmental concern is positively related to their attitudes toward green products.
However, Canada (78 percent) and the United States (76 percent) lead in overall familiarity with green products over India (63 percent) and China (43 percent).
Considering the benefits of green products, marketers are persistently transforming conventional making of products into invulnerable ways like adoption of recycled material and the use of organic substances in the manufacturing process.
Many green products may be purchased for emotional benefits.
Therefore, more can be done to ensure that SMEs take advantage of the potential that exists for green products and services.
Despite this, SMEs are not taking advantage of the potential that exists for green products and services.