functional beverage

functional beverage

A non-alcoholic drink that contains non-traditional ingredients, including herbs, vitamins, minerals, amino acids or added raw fruit or vegetable ingredients, which is claimed to provide specific health benefits beyond those of general nutrition—e.g., boosting or enhancing the immune system or heart, improving joint mobility, increasing sense of well-being, increasing energy and satiety.

Examples
Sports and performance drinks, energy drinks, ready-to-drink (RTD) teas, enhanced fruit drinks, soy beverages and enhanced water.
References in periodicals archive ?
The beverages segment is projected to be the fastest-growing segment due to the increasing consumer inclination towards healthy beverages fortified with several organic and nutraceutical ingredients, which is projected to drive the demand for functional beverage products.
The report "Global Nutraceutical Ingredients Market [By Type (Prebiotic and Probiotic & Phytonutrients), By Products (Functional Food, Functional Beverage & Dietary Supplements), By Region (North America - The US, Europe - Germany & Asia Pacific - Japan, China & India)] Market Outlook 2025" provides an in-depth analysis of nutraceutical market overall as well as major market segments such as Functional Food, Functional Beverage & Dietary Supplements, Prebiotic and Probiotic & Phytonutrients.
(OTC: KGKG), focussed on product development in the functional beverage sector, has acquired Florida-based Gold Leaf Distribution, LLC, expand product distribution to Florida markets, the company said.
Their scalable technology may find use in dispersing various lipophilic components in clear beverage products, contributing to the growing functional beverage market.
Gudpod Corp., developer and manufacturer of a pod-based functional beverage system, and Glanbia Performance Nutrition have signed a letter of intent to partner on bringing to market the functional beverage technology featuring Glanbia's well-known brands such as Optimum Nutrition, BSN, thinkThin, and Amazing Grass.
A functional beverage is typically intended to offer a health benefit--think sports and performance drinks, energy drinks, ready-to-drink (RTD) teas, enhanced fruit drinks, soy beverages and enhanced waters.
Vemma Nutrition Company, Tempe, AZ, has launched Vemma Renew, a ready-to-drink functional beverage positioned to support beauty from within.
Investors responded to the strong fundamentals, and continuous growth in operating results, feeling the Company will continuously grow in the functional beverage market in foreign countries.
THE FUNCTIONAL BEVERAGE CATEGORY has recently gotten a boost from the Amazon.
Energy drinks are keeping the functional beverage category afloat.
That coincided with what seemed to be Americans' insatiable thirst for functional beverages. According to market research firm Mintel, functional beverage sales grew an impressive 25 percent during 2004-08, but declined more than 2 percent in current prices, from $9.2 billion in 2008 to $9 billion in 2009, as more consumers tightened their belts.
According to the spokesman, Solis will continue to brand highly attractive functional beverage products that meet consumers' specific usage needs.
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