Topping the list of limitations is that focus groups
are all art, no science.
Michael Agar and James MacDonald highlight two forms of discussion: "insider orientated" discussion where interaction takes place between focus group
participants; and "outsider orientated" discussion where participants address the moderator.
"With a focus group
, you're looking for narrative, but you're looking for tone as well," he said.
The purpose of this pilot study was to explore the feasibility of using online focus groups
for pediatric heart transplantation populations treated at multiple institutions to examine perceptions of the transition to self-management from the adolescent and parent perspectives.
should not be used in certain situations, such as when the purpose is to build consensus, seek sensitive information that normally would not be discussed in a group, in emotionally charged situations, and when confidentiality cannot be ensured.
These questions are the core of focus group
Across the board, the focus group
agreed that online banking was the product or service that was most important to them, which includes everything from checking balances and transferring funds to remote deposit capture, cash management and ACH origination, according to CUBG.
By involving students in lower-level courses as participants in the focus group
, the activity also contributes to scaffolding research experiences into general education and/or disciplinary courses.
Through this focus group
exchange, which would take place among a group of eight to 12 participants, the client can readily see how to shape the marketing program to appeal to a smartphone user's need for information.
Throughout its development, the focus group
technique has been known variously as the "focused interview," the "group interview," the "group depth interview," the "focus group
," and the "focus group
interview." Since the 1980s, "focus group(s)," "focus group
interview," and "focused group interview(ing)" have been the most frequently used terms found in the literature and for database searching (Walden, 2006)
research is a form of qualitative research, but it has not been specifically discussed in the real estate literature.
The difference between merely asking customers to fill out a comment form or survey and asking them to participate in a focus group
is that focus groups
generate group discussions.