focus group


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focus group

A group of people from a particular population who are asked by a trained facilitator their opinions and beliefs about a particular subject which is of interest to the population from which they were selected. The NHS uses focus groups to assess staff opinion on how a Trust is progressing towards achieving a particular goal (e.g., implementing the Improving Working Lives initiative).

fo·cus group

(fō'kŭs grūp)
Small group of people gathered together for purpose of identifying and discussing points of view about topic; discussion led by facilitator from outside the group.

fo·cus group

(fō'kŭs grūp)
Small group of people gathered together to identify and discuss points of view; discussion led by outside facilitator.
References in periodicals archive ?
Topping the list of limitations is that focus groups are all art, no science.
Michael Agar and James MacDonald highlight two forms of discussion: "insider orientated" discussion where interaction takes place between focus group participants; and "outsider orientated" discussion where participants address the moderator.
The purpose of this pilot study was to explore the feasibility of using online focus groups for pediatric heart transplantation populations treated at multiple institutions to examine perceptions of the transition to self-management from the adolescent and parent perspectives.
Focus groups should not be used in certain situations, such as when the purpose is to build consensus, seek sensitive information that normally would not be discussed in a group, in emotionally charged situations, and when confidentiality cannot be ensured.
These questions are the core of focus group interview.
Across the board, the focus group agreed that online banking was the product or service that was most important to them, which includes everything from checking balances and transferring funds to remote deposit capture, cash management and ACH origination, according to CUBG.
By involving students in lower-level courses as participants in the focus group, the activity also contributes to scaffolding research experiences into general education and/or disciplinary courses.
Through this focus group exchange, which would take place among a group of eight to 12 participants, the client can readily see how to shape the marketing program to appeal to a smartphone user's need for information.
Throughout its development, the focus group technique has been known variously as the "focused interview," the "group interview," the "group depth interview," the "focus group," and the "focus group interview." Since the 1980s, "focus group(s)," "focus group interview," and "focused group interview(ing)" have been the most frequently used terms found in the literature and for database searching (Walden, 2006)
Focus group research is a form of qualitative research, but it has not been specifically discussed in the real estate literature.
The difference between merely asking customers to fill out a comment form or survey and asking them to participate in a focus group is that focus groups generate group discussions.