Gen Y

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Gen Y

A popular term that describes the demographic cohort following Generation X, which has been variously defined as corresponding to those born between the mid-1970s up to the early 2000s. They are also known as the Echo Boomers, given that many of them are children of baby boomers.
References in periodicals archive ?
Despite these generational differences, NCH's most recent Consumer Survey suggests that coupons are an effective method for influencing the purchase decisions of both baby boomers and echo boomers.
Nadji also cites echo boomers, saying this cohort of approximately 81 million people will have housing needs outstripping exist^ ing apartment availability.
Echo boomers already have massive buying power of more than $200 billion yearly, pointed out Carol Ruiz, assistant chair of ULI's Residential Neighborhood Development Council.
According to the CWI, rates of suicide between the ages of 10 and 19 have increased slightly from 4% in boomers to 5% among echo boomers.
Ten percent of echo boomers (people ages 18 to 30) and 9% of Gen Xers (those ages 31 to 42) say they buy organic food.
The consumer segments more likely to buy organic foods on a regular basis are college graduates (11 percent), Liberals (11 percent), Westerners (10 percent), echo boomers (those aged 18-30; 10 percent), and Gen Xers (those aged 31-42; 9 percent).
Perhaps it is time for the Detroit Three to become a bigger part of the consumer scene, get out among the Echo Boomers, experience what drives them, and confirm what's actually happening out there.
The warehouse program also includes a licensed CosmoGirl assortment and will be readily available to retailers who see expanded value and opportunity to reach the estimated 80 million-plus echo boomers.
Just 59% of echo boomers attach the same high value to these plans.
This generation, otherwise known as Echo Boomers, at 72 million members strong is almost as large as the boomer population.
Strong spending indices among echo boomers with kids represent significant long-term growth opportunity for many convenience meal categories, such as frozen entrees and breakfast foods, refrigerated lunches and dry packaged dinners.