Surveying over 200 UK-based general practitioners about their attitudes to pharmaceutical sales representatives and eDetailing,
Carefully assessing the current regulatory environment in the UK and how eDetailing programmes could be affected,
Key points of relevance in these case studies: New ideas you can apply to your area of marketing responsibility - be it sales force, advertising, eDetailing
, CME, CRM, PR or any other related field.
LATHIAN's eDetailing solutions (mobile, video, and virtual) and One Eleven's SampleServer eSampling and mobile sampling software will provide pharmaceutical companies the most advanced technologies available to better leverage their sales reps and deliver value to providers.
For the past decade, LATHIAN and One Eleven have developed the industry standards for eDetailing and eSampling," said Quang Pham, President and Founder, Lathian.
CHAPTER 1: Incorporating eDetailing
and Closed-Loop Marketing
for effective closed-loop marketing
IMS Study Shows Increased Rx and ROI with Lathian eDetailing
com/research/4968d7/keywordpharma_conf) has announced the addition of the "KeywordPharma Conference Insights - Online Marketing and eDetailing
2007" report to their offering.
Skura is a provider of Oracle Siebel CRM consulting services and market-leading innovating software solutions for eDetailing
and Closed-Loop Marketing for Life Sciences companies.
Online strategies such as eDetailing
, eSampling, eCME and eCompliance are explored, enabling you to gain best practice advice on the opportunities offered by eHealth technologies.
Figure 25: Although most physicians have participated in an eDetailing
session at least once, comparatively few have participated within the last year 33