Dormin first hit the market in 1950with the active ingredient diphenhydramine hydrochloride, an antihistamine and mild sedative used in treatments for allergies and coughs as well as sleep aids.
The Dormin relaunch involved the brand's first-ever TV advertising campaign as well as an effort on social media to drive new users to the sleep aid category.
The Randob spokesperson also said Dormin is packaged in easy-toswallow capsules that sell at a value price, and it provides retailers with attractive margins.
, meanwhile, has been picked up by Bed Bath & Beyond Inc., Harris Teeter, Kinney Drugs, Bartell Drugs, Fruth Pharmacy and Harmon Stores.
"We plan to increase the Balmex brand's relevance, distribution and sales by tapping into the channels and conversations that moms and those who influence them are having online, similar to the strategies we are using to grow our Dormin and Sting-Kill brands," Creagan says.
Randob's recent launch of national television commercials has lifted sales and distribution of Sting-Kill, Dormin and its Fire Out treatment for fire ant stings, says the company, adding that Randob brands are growing by double digits based on increased distribution and strategic marketing.
Meanwhile, Dormin has been picked up by Bed, Bath & Beyond Inc., Harris Teeter, Kinney Drugs, Bartell Drugs, Fruth Pharmacy and Harmon Stores.
An integrated marketing plan for Dormin features a national TV spot and a social media campaign aimed at driving new users to the category, Creagan explained in an email.
Dormin's active ingredient is diphenhydramine hydrochloride, an antihistamine and mild sedative found in treatments for allergies and coughs as well as sleep aids.