dormin


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Abscisic Acid

A lipid hormone of plant origin which is involved in cell signalling. It inhibits plant cell growth and is associated with fruit drop, leaf death and seed dormancy, and helps plants respond to water loss and seasonal changes. Its effects can be reversed with gibberellins. It is synthesised in plastids from carotenoids.

dormin

a previous name for a growth-inhibiting substance found in buds of plants undergoing DORMANCY, now known to be ABSCISIC ACID, ABA.
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Randob Labs is planning a relaunch of its Dormin sleep aid with a new marketing campaign and expanded distribution in the food, drug and mass market channels.
In addition to offering customers their favored capsule form, Dormin offers a very competitive shelf price and healthy retailer margins.
An integrated marketing plan for Dormin features a national TV spot and a social media campaign aimed at driving new users to the category, Creagan explained in an email.
The sub-plot to all this is that you're told by Dormin, a god-like presence, to kill the colossi and, by doing so, you will free the soul of a dead young girl.
A cell guard complex of actives is said to reinforce skin protection along with a combination of melatogenine and dormin, which help prolong the youthful look of cells and avoid keratonization.