The efforts are spontaneously reversed so as to reinforce the effect of the
dominant idea.
Y es que hasta Reeves parece que padecio amnesia publicitaria, porque ya en la segunda decada del siglo XX formularon ese mismo principio los publicitarios McJunkin y Finn: la agencia McJunkin Advertising Company, con oficinas en Chicago, Nueva York y Cleveland, publico en los anos 10 del siglo XX un magnifico libreto titulado Master Merchandising and The
Dominant Idea.
It managed to establish a
dominant idea and weaken the opposition, regardless of whether it benefitted the country.
Viewing the history of the Left as a history of people creating such spaces of freedom is part of McKay's alternative to the
dominant idea that the Left is "the dead, unlamented pipe dream of the twentieth century" (23) and to what he calls the sectarian and sentimental or scorecard approach to the history of the Left, in which writers defend the correctness of a particular political tendency.
The rhizomatic challenges the
dominant idea of knowledge acquisition that remains so prominent in education, Mainstream knowledge acquisition is viewed as a form of recognition and linear progression, where the metaphor is a tree or a staircase, where you have to take the first step before you move to the next in order.
Even readers sympathetic to Rosser's structural approach would agree that ideas do matter, and the
dominant idea of the times was that markets work better than states.
Reform, although the
dominant idea of late eighteenth- and early nineteenth-century England, emphatically asserts itself in just one of these works--Burns' and Innes' Rethinking the Age of Reform.
More significantly, it was the
dominant idea espoused by the Ur-text of the Risorgimento, Ugo Foscolo's Le ultime lettere di Iacopo Ortis, where the desire to rebuild a country that could look backwards, even politically, to its strong cultural tradition met with failure and concluded in exile and suicide (a view that was supported by Romantic, Anglo-centric re-interpretations of the Italian intellectual as hero, exile and martyr, such as Byron's "The Prophecy of Dante").
By the third quarter of the nineteenth century, however, the "come-outer movement" that had distinguished itself by espousing the heretical and feared doctrine of universal salvation, succumbed to the culturally
dominant idea of moral seriousness and cultivation of the self.
45] Usually they contain a hierarchy of ideational elements with one
dominant idea and at least one main challenger.
He makes a powerful case against the
dominant idea that the market is the best arbiter of social, political, and cultural change.
In these analyses the
dominant idea of the congruent representation of writing and speech is admirably traced.
