Attempting to demonstrate a causal relationship between television exposure and distortion of self-perceived body image, experimental research found that exposure to media containing ideal body images can influence viewers' mood and the level of body dissatisfaction (Heinberg & Thompson, 1995; Tiggemann & Slater, 2003), desire for a smaller figure (Harrison, 2003), and higher level of body size distortion (Meyers & Biocca, 1992).
Compared to their male counterparts, females reported a higher level of body dissatisfaction (Chiang, 2002; Chiang & Shen, 2002; Hou & Lu, 2008; Lin & Lin 2002), tended to overestimate their body size (Chiang & Shen 2002), and had lower self-confidence in social interaction (Chiang, 2002).
Hence, adding to the growing body of literature in media effects on females' body image, the current study investigates the relationships between television consumption, self-esteem, internalizations of societal thin ideals and Taiwanese adolescent girls' perceptions of body dissatisfaction and drive for thinness.
In looking for answers, there is both a common sense and a counter-intuitive element to absenteeism and turnover as presumed outcomes of worker dissatisfaction. As quickly as a good explanation is uncovered, a contradictory case can appear.
Dissatisfaction is frequently associated with a high level of complaints and grievances in industry.
 The exit rate in Andreasen's (1985) research could also be higher due to the fact that consumers were asked if they had changed physicians in response to "serious" dissatisfactions over a five-year period.
In a similar vein, the study of consumer dissatisfaction (e.g., complaint behaviors, redress) is also an important area of research.
CCB is considered a distinct process which begins when the consumer has evaluated a consumption experience (resulting in dissatisfaction) and ends when the consumer has completed all behavioural and non-behavioural responses to the experience (public, private, no action) .
The literature on CCB indicates the complexity of the process by which a consumer will decide what s/he will do after experiencing dissatisfaction. Many factors such as the influence of marketers; consumer related factors; circumstantial or environmental factors may impinge on the CCB process undertaken by dissatisfied consumers .
Findings indicated that increased dissatisfaction with higher priced items increases the probability of making a public complaint directly to the seller; older persons and women are less likely to have complaints resolved; and women are less likely to repurchase the same service if dissatisfied, even if the complaint is resolved.
When consumers complain privately, through word-of-mouth communication or boycotts, sellers often have no indication of the factors causing dissatisfaction and cannot take steps to improve quality.