discovery interview

discovery interview

A UK term of art for an interview to learn from a person experienced in a particular process or system. Information gleaned from a discovery interview is fed back to modify the process/system.
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If you sell during a discovery interview, you will destroy your credibility.
A typical Discovery interview begins with a tour of the customer's facility.
While it can be tempting to economize and combine Discovery and Preference interviews, this should not be done for three reasons: 1) the two types of interview require entirely different thinking processes, and in many cases, different participants and companies; 2) the Discovery interview is too time-consuming and tiring for the customer to continue with yet more questioning; 3) the team needs to have the brainstorming results available from all of the Discovery interviews before it begins converging on the best ideas.
After several Discovery interviews are completed, the team moves on to convergent thinking.
Mason suggests calling an executive for a discovery interview, where you can ask about his or her career path and new developments in the industry.
Market Research & Qualification - Gg helps narrow and select the best market with its Discovery Interview, and then validates market assumptions with its ThinkSmart
The firm's in-depth Discovery Interviews and ValueCentered Surveys provide comprehensive, integrated and actionable outcomes.
The service includes discovery interviews, architectural consultation and a threat/attack analysis designed specifically for each standard.
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