It would appear that being a designated driver
for someone under the influence of alcohol is more popular than being a designated driver
for those under the influence of an illicit drug.
"We hope this year's designated driver
campaign will capture adults' attention and encourage them to celebrate responsibly during their festivities."
According to the HERO campaign's website, the program's mission is to prevent drunk driving fatalities, injuries and accidents nationwide by promoting the use of designated drivers
and reminding the public to drive sober and not to let friends drive drunk.
Jose Cuervo for its part launched a new television spot that also reminds consumers of the importance of a designated driver
. Entitled "Reverse," the ad began airing last December and is the third spot created by the Arnell Group for Jose Cuervo over the last year.
Crafted from aluminum and steel, the Designated Driver
is super tough and built to last a lifetime.
The other tool is called the Designated Driver
-- but it's not the kind who drives you home.
Winsten's idea worked; the "designated driver
" is now common parlance across all segments of American society and in 1991 won entry into a Webster's dictionary for the first time.
Football and tailgating season are in full swing, and the OLCC, ODOT and the Oregon State Police are quick to remind revelers to plan for a designated driver
. The Pass the Keys campaign advises sports fans to huddle up and decide on a strategy before attending tailgate parties and other alcohol-related events, including:
At the entrance, they will encourage each group to choose a designated driver
. Drivers commit themselves to be sober when they sit behind the wheel.
A designated driver
ticket of $15 includes unlimited, free soda.
A VILLAGE pub has launched its own designated driver
scheme to help curb the problems of drink driving.