Clinical evaluation of three denture cushion adhesives by complete denture wearers.
Comparison of four different denture cushion adhesives-a subjective study.
Included in the Brimms line is Ban-A-Stain, Denture Bath, CurvClean, Denture Brush and Denurite Denture Cushion
. While the line has been in existence for many years, it has been refined and enhanced.
- In 1945, when Hyman Berghash invented the Plasti-Liner denture cushion in the basement of his Buffalo home, he never imagined he was founding what would become a multimillion-dollar company.
Berghash introduced Denturite, a flow-fit denture cushion, and Quik-Fix, an emergency denture repair kit, in the 1950s.
SELECTED ORAL CARE CATEGORIES IN CHAIN DRUG STORES Dollar Dollar Unit Unit sales sales sales sales (000) % change (000) % change Toothpaste $93,168 -2.7% 25,023 -5.5% Mouthwash/dental rinse $63,393 +5.6% 13,329 +4.8% Dental accessories/tools $52,367 -4.7% 8,294 -8.8% Manual toothbrushes $40,848 -3.6% 11,264 -7.1% Tooth whiteners $26,569 +11.6% 1,148 +21.0% Power toothbrushes $21,533 -18.7% 2,013 -20.0% Oral pain relief $21,226 +0.1% 2,858 -3.3% Denture adhesives $15,877 -0.3% 3,024 -7.7% Dental floss $12,844 -0.1% 3,706 -6.9% Denture cleanser/tablets $6,583 -8.6% 1,293 -16.4% Portable oral care $3,086 +22.5% 405 +22.1% Denture cleanser/paste/ $1,089 -2.3% 189 -10.4% powder Denture cushions
$105 -72.4% 18 -76.5% Source: SymphonyIRI Group.
The 2.4% decline in the combined sales of denture adhesives; denture cleanser pastes, powders and tablets; and denture cushions
, however, was not without a few bright spots in selected segments.
Meanwhile, volume in the much smaller denture cushions
segment, a product area that only generates about $2.3 million a year for drug stores, decreased by almost 7% during the 12-week period, according to Symphony IRI.
Others, including tooth-whitening powders and denture cushions
, have not been as fortunate.
He notes that with the sale of the seven lines Mentholatum will be able to put more energy into marketing such brands as Mentholatum ointment, Natural Ice lip balm, Soft Lips lip protectant, Deep Heating Rub, Pain Patch, Red Cross toothache and canker sore medications, Snug denture cushions
and Fletcher's Castoria.
In the related category of denture care Brimms Inc., which has been marketing such care products for half a century, is currently focusing on six items -- the Denture Bath, Quick-Fix, Ban-A-Stain, CurvClean denture brush, Denturite denture cushions
and Plasti-Liner cushions denture strips -- utilizing on-pack coupons to enhance sales.
In addition the company offers two denture cushions
, Plasti-Liner and Denturite.