media marketing strategy

(redirected from delivery system strategy)

media marketing strategy

A generic term for the use of media (e.g., mass communication) to market and/or advertise a specific strategy. For example, Humana (a HMO) used the strategy to generate an image of innovation and create a reputation for practising cutting edge medicine.
References in periodicals archive ?
There is obviously no clear algorithm which will assist a manager to develop an optimal delivery system strategy. But assessing business critical success factors is the first step of a process which determines the strategic role that operations can play in a service firm.