Among the external pressures identified, changing government regulations are most likely to deinstitutionalize past practices, given the strength of coercion that underpins the legal enforcement of government mandates (DiMaggio and Powell 1983; Scott 1987a; Oliver 1991) and the magnitude of sanctions that may be imposed on an organization for failure to abandon Christine Oliver Faculty of Administrative Studies, York University, Toronto, Ontario, Canada
Similarly, the increasing representation and promotion of women in a traditionally male-dominated organization will tend to deinstitutionalize institutionalized policies and practices that perpetuate stereotypical roles and behaviours.
The potential for innovative pressures and performance problems to deinstitutionalize enduring organizational practices is also related to technical or functional considerations that tend to compromise or raise doubts about the instrumental value of an institutionalized practice.
By the same token, the loss or anticipated loss of institutional incentives for procedural compliance with institutional constituents is likely to deinstitutionalize those procedures.
Since institutionalization breeds under conditions of goal ambiguity and technical uncertainty (Selznick 1957; Galaskiewicz and Wasserman 1989), greater clarity in organizational objectives or in the causal processes by which organizational goals are achieved will tend to deinstitutionalize prevailing organizational myths, superstitions or beliefs about the appropriate or legitimate means of obtaining organizational ends.