Since 2017, deepfakes
have been used to create fake sex videos of celebrities and politicians.
Speaking at an on-stage interview at the Aspen Ideas Festival in Colorado, Zuckerberg said Facebook and others will face a challenge in dealing with deepfakes
as they ramp up efforts to eliminate misinformation and that his company is still evaluating what to do.
Another legal option could be defamation, if members of society think less of a person because of the deepfake
(for example, if they think that it is real or officially sanctioned).
"I believe that the Instagram video is a so-called lip sync deepfake
in which Zuckerberg's mouth has been resynthesized to be consistent with a new audio track," he said.
The more data there is about people, the easier it is to produce a credible deepfake
. This is why famous people whose images and videos are all over the internet are easy targets.
Agencies like AKQA and R/GA have already tapped the new tech, but it's also opening new doors for dangerous misinformation--passably realistic fabricated footage known as "deepfakes
"--and gray areas in copyright law.
a video, an individual must put thousands of pictures or videos of an individual speaking into a database that is culled by an advanced algorithm.
The company is also working on using the same technology that creates deepfakes
to recognize them, and they've invited developers to submit tools to do the same.
The study makes predictions on proliferation of 'deepfake
' content, increased public scrutiny of Artificial Intelligence, beginning of larger-scale 5G pilots and trials, enhanced industrial use of IoT (Internet of Things), huge growth of voice-controlled chatbots, lowering of screen time, and an increase in mobile-driven greentech in the year 2019.
According to the study, we will see more of 'deepfake
' content which is created when Deep Learning meets Fake News.
It surely seems that we're at a tipping point, with a deluge of fake news, corrupt social media, deepfake
videos, device-addicted kids, and other web plagues.