Vendors and retailers define in-store mix Vendor Retailer Merchandising services 60% 49% Store setup 27% 30% Event marketing/demo 7% 14% Retail intelligence 6% 7% The scope of services provided by the various delivery agents falls into four distinct categories: * Merchandising services: new item cut-ins
, POP placement, regular coverage, category resets, display building * Store setup: new store setup, conversion, fixture installation, assembly * Event marketing/demo: product demonstration, sampling, couponing * Retail intelligence: audits, surveys, mystery shopping Both retailers and vendors show similar patterns of in-store service activities.
The company's on-demand coverage focuses on trade promotion compliance, display building, new product cut-ins
, product recalls and resets/fixture installations, while its monthly coverage is devoted to shelf maintenance, inventory integrity checks, pricing audits and planogram compliance checks.
KHON's Baker limited coverage to periodic cut-ins
, expressing concern for children who might be viewing his station.
Some, like KATV-TV, Channel 7, will have 90-second cut-ins
throughout the day to broadcast local events.
At Wal-Mart, by contrast, planograms are updated weekly, and cut-ins
are used routinely to accommodate new products.
Instead, there is more demand for "retail coverage" - for brokers to perform resets and new product cut-ins
- the merchandising services they have always provided.
In Southern California, Lucky Stores has reportedly installed 4-foot cut-ins
of Mexican and Oriental cookware in some 65 stores after a year of testing.
Masters In-depth Channel - enhanced this year with a live broadcast featuring exclusive interviews with players, live updates of rounds in progress and press room cut-ins
The work consists of the installation of approximately 400 linear feet of 4-inch HDPE for directional drill, 1,000 linear feet of 4-inch PVC installed by open cut; connections, cut-ins
, pavement repair and replacement; surface restoration and appurtenances.
Far more of a grind to watch, however, are ESPN's daily, haphazard live cut-ins
each time the San Francisco Giants slugger drags himself to the plate for another popout.
In the test 85% of new product cut-ins
were completed within two weeks in test stores serviced by professional merchandisers.
Fedder will also anchor the news on the forthcoming "Good Morning Arkansas" program and anchor some of the station's CNN "Headline News" cut-ins