counterdetailing

Any effort by managed care organizations to control drug costs by educating prescribing physicians on less expensive equivalent or generic alternatives

counterdetailing

Clinical pharmacology Any effort by managed care organizations to control drug costs by educating prescribing physicians on less expensive equivalent or generic alternatives. Cf Detailing.
References in periodicals archive ?
A push for "academic detailing" (also known as "counterdetailing") is part of their effort.
Insurers (including some states) have adopted a wide range of "counterdetailing" activities to increase prescriber awareness of the risks, costs, and benefits of a wide range of available medications.
Avorn, M.D., Associate Professor of Medicine at Brigham and Women's Hospital in Boston, PCHI is using clinical pharmacists to work with physicians to help control drug costs using an educational program known as academic detailing (also referred to as counterdetailing), an educational technique adopted from the pharmaceutical industry's practice of "detailing" physicians about new drugs.