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Burke and two down-to-earth detectives (who could care less about the mysteries of the East) launch their investigation.
Not the fetishism of the swoosh, but the subversive idea that wearing Nike shoes is actually like saying, "I cashed in and I could care less about staying true to any unspoken skate ethics.
Opinions among the search consultants varied from neutral to positive with the most sobering answer being "It's neutral; my clients could care less too.
Primaries in heavily Republicans districts are won by hard-right conservatives out of touch with the mainstream, and heavily Democratic districts wind up being represented by ultra-liberals who could care less about the majority of their constituents.

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