The decision as to whether to suggest a cough drop
should be based on a child's age, developmental status, and adequacy of adult supervision.
Physicians should not recommend cough drops
in the treatment of cough in young children.
One of the latest brands to tap into this nostalgia trend is the venerable Smith Bros, cough drops
There is still a high level of impulsivity to cough drop
sales, therefore display activity is key to driving category growth.
The Halls brand has a long history in the cough drops
The 30-second television spot uses a humorous take on a traditional tale, with the Big Bad Wolf taking a Halls cough drop
to overcome a sore throat in order to blow down the Three Little Pigs' house, once and for all.
NEW YORK -- An unusually late start to the cough/cold season both this and last year has contributed to modest sales in both the cough syrup and cough drop
categories across the three mass market trade classes, with drug stores slightly outperforming supermarkets and discounters.
NEW YORK -- Just as the pseudoephedrine controversy posed a challenge several years ago to the cough and cold category, the cough drop
segment is attempting to counter controversy in 2006.
Although cough drop
sales are strong during the winter they're not sold at the same pace as other cold care products.
The increase in cough drop
sales in the midst of the cold and flu season occurred despite the breataking news in January of the comprehensive new guidelines issued by the American College of Chest Physicians (ACCP) for management of cough, which question the efficacy of many over-the-counter treatments (see story, page 55).