If the latter appears to be nothing more than a simple
consumerist practice motivated and impeded by market incentives and practices, then the political processes should change and adapt accordingly.
Perhaps the most hysterical overreaction to globalization has been led by Ralph Nader's
consumerists.
It tells the story of the early victories of
consumerists and environmentalists and the Fortune 500's ferocious and well-funded response during the 1970s and 1980s.