For example, in conducting this analysis for a recent client, Scannell & Kurz found that the institution went from the lowest priced in its competitor
set based on sticker price to the highest priced based on net price.
All too often competitors
tend to emulate each other with strategies that produce incremental improvements in cost or quality.
He was one of nearly 750 competitors
at the third annual Santa Clarita Special Olympics.
It is also located outside the organization and in the environment that comprises many sectors, including government, industry, and competitors
Too often, insurers fail to examine the value proposition competitors
present to customers.
These questions often arise in sectors where companies face difficult investment, pricing and bidding decisions that depend on the choices their competitors
Though Microsoft will be barred from retaliatory pricing schemes and from barring or trying to prevent competitors
from shipping machines with non-Windows OSes, these strictures were expected.
These findings emphasize that business communicators need an effective means of obtaining, analyzing and evaluating strategic intelligence about competitors
and the industry in which they do business--information that clearly helps communicators understand the plans and actions of competitors
(and others) and, as a result, helps them make their own effective, competitive plans and take action.
Standard Oil's competitors
complained bitterly about these discounts (called "rebates"), which the railroads kept secret from other oil companies.
For starters, the company was embroiled in numerous lawsuits, from patent fights with competitors
to shareholder battles with disgruntled stock owners, and even to an investigation by Congress of how a competitors
And coming up with a plan before knowing the environment you're operating in, will only lead to a "me too" marketing strategy in which you copy what your competitors
are doing or run with something you picked up at a conference.
In the words of one of the wisest people I know, this amounts to "polishing the rotting apple when the customer really wants an orange and can buy one from your best competitor