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The public notification of a product’s availability and related activities for its promotion, usually in the form of a paid announcement, which may be printed or broadcast.
Advertising types that impact on health care
• Physician advertising
• Prescription drug advertising In the US, the FDA regulates the pharmaceutical industry and the manner in which it promotes its products, and requires a “fair balance” in advertising, such that all activities must present an even account of the clinically relevant information, i.e., the risks and benefits, that would influence the physician’s prescribing decision.
• Abuse substance advertising for tobacco and alcohol
Segen's Medical Dictionary. © 2012 Farlex, Inc. All rights reserved.


The public notification of a product's availability and related activities for its promotion Medical communication A public notice, usually in the form of a paid announcement, which may be printed or broadcast. See 'Coming soon advertising' Direct-to-consumer advertising, Institutional advertising, Introductory advertising, Remedial advertising, Reminder advertising, Sexist advertising. , Tobacco advertising.
McGraw-Hill Concise Dictionary of Modern Medicine. © 2002 by The McGraw-Hill Companies, Inc.
References in periodicals archive ?
Yet not all commercial messages in televised sports programming take the form of traditional advertising (i.e., commercial breaks and broadcast billboards in and out of such breaks).
The act imposes certain mandates aimed at requiring those who send messages to accurately identify themselves and to allow recipients to "opt-out" of receiving future commercial messages from the sender.
(The brain wave research discussed below might be a direct measure of attention, but there are some questions.) Researchers usually employ surrogate measures to measure attention and to explore to what extent viewing factors influence attentiveness to commercials and the effectiveness of commercial messages. A literature review reveals that two methodologies dominate: in-home observations and self-reported behavior.
"The expo will also ban banners, placards, billboards and other publicity material with political, ethnic, religious and commercial messages which contravene Chinese law."
"Those laws only apply to commercial messages and these are not commercial messages because they're not proposing a commercial transaction," said Hugh Brady, a law professor at the University of Texas at Austin.
FIFA prohibits any political, religious or commercial messages on the players' T-shirts.
At the same time, increased demands to strengthen the legal protection for commercial messages are made.
FIFA's tough stance on the poppy, as part of its Rule 4.4 concerning political, religious or commercial messages, caused a furore in the build-up to and over Armistice weekend.
FIFA's tough stance is based on their laws about political, religious or commercial messages.
Fifa regulations state political and commercial messages must not be worn on kit.
Fifa rules state that no political or commercial messages can be displayed on kit in internationals.
Its rules decree shirts should not carry political, religious or commercial messages.

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