advertising

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Advertising

The public notification of a product’s availability and related activities for its promotion, usually in the form of a paid announcement, which may be printed or broadcast.
Advertising types that impact on health care
• Physician advertising
• Prescription drug advertising In the US, the FDA regulates the pharmaceutical industry and the manner in which it promotes its products, and requires a “fair balance” in advertising, such that all activities must present an even account of the clinically relevant information, i.e., the risks and benefits, that would influence the physician’s prescribing decision.
• Abuse substance advertising for tobacco and alcohol

advertising

The public notification of a product's availability and related activities for its promotion Medical communication A public notice, usually in the form of a paid announcement, which may be printed or broadcast. See 'Coming soon advertising' Direct-to-consumer advertising, Institutional advertising, Introductory advertising, Remedial advertising, Reminder advertising, Sexist advertising. , Tobacco advertising.

advertising,

n a paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.

advertising

the making of public statements about services offered and facilities available in a professional practice. Personal advertisement in this way is frowned upon because of the risk that there will be misrepresentation and that it will unfairly attract business to the detriment of the client. The contrary view is that the public is disadvantaged because they will not be aware of the range of services offered and the fees attached to them. In most countries now, in which it used to be controlled by the registering authority, the scope of personal advertising is left to the discretion of the individual. Corporate advertising which advertises the profession as a whole is encouraged.
References in periodicals archive ?
Given that, collectively, over $20 billion is annually invested by marketers in sports sponsorship and advertising during sports television broadcasts (IEG, 2011; Nielsen, 2012), assessing fans' overall attitude toward these commercial messages in televised sports programming is an important gauge for sports marketers to judge commercial tolerance and potential saturation.
Subject line: Commercial messages must have subject lines that are not false or misleading and that give the recipient some sense of the information contained in the body of the message.
Thus, regarding the issues at hand-attention and commercial effectiveness-the study reminds us that receptiveness to and the effects of commercial messages are dependent on many factors and that attention, program liking, and other qualitative factors need to be considered in connection with the target group characteristic.
Licensed operators are obliged to provide a mechanism to block such messages, according to the TRA's bulk commercial messages regulation, which was issued last year.
According to the Bulk Commercial Messages Regulation issued by TRA last year, licensed operators are obliged to provide a mechanism for consumers to block unwanted commercial messages.
Kavanaugh, who gives talks on media and consumerism at parishes, noted that youth rebellion against parental strictures is normal, but at a time when media and its commercial messages are "colonizing our lives," he added, "this is a struggle for freedom and I think kids respond to that.
It works by aiming to spread commercial messages among consumers, either by mobile phone or on the internet.
The thing you should never let happen: employees from a company or an agency planting commercial messages anonymously.
Constitution gave farmers the right to refuse to support commercial messages if they disagreed with their content.
The real world is constantly shoving commercial messages down our throats,'' Thompson said.
Therefore, we have a proprietary method that allows us to target commercial messages to a regional split, or even an individually selected list of markets.
How to help mobile phone users avoid receiving mobile service commercial messages sent without their prior consent.

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