References in periodicals archive ?
Marlin offers two rifles with camo finishes: the Model 336CC lever action and the Model 25 MNC bolt action .22 Magnum.
Most of the big manufacturers offer camo accessories such as slings, cases, gun socks and packs to go with their firearms.
Camo accessories are so popular that women can now outfit themselves from head to toe in items that imitate natural landscapes.
Consider stocking camo models such as the Bear Claw, Snake Boot or Pathfinder--they're available in camo and come in women's sizes.
If you decide your store needs to go into camo in a big way, don't forget the ladies.
"We use the camo to enhance some of our other licenses," Laney says, noting that the Remington logo is featured on caps with both Mossy Oak and Realtree patterns.
Similarly, Under Armour uses its own brand in combination with Mossy Oak camo patterns.
While camouflage licensing may be nearly invisible to many in the licensing business who are unaware of its size and scope, licensees of the two major camo brands often count them among their top properties.
Military-style camo is high fashion these days, appearing on everything from wedding dresses to children's sweatshirts to iPad covers.
Some companies license military-style camo patterns and technologies for non-military uses.
But in most cases, since there is no need for highly detailed, photo-real patterns that create a cloak of invisibility for everyday use--as there is in the hunting sector--military camo items are not licensed.
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