breakfast cereal


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breakfast cereal

A dry, often lightly toasted grain (oat, wheat, corn)-based food product, soaked in milk, consumed by many as part or the entirety of their morning ripast.
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References in periodicals archive ?
-- The market for breakfast cereals has been in the doldrums but is poised to break out, a market research firm says.
The company sells breakfast cereals worldwide with popular brands also including Corn Flakes, Rice Crispies and Special K.
"To our knowledge, no prior reported study looked at the impact of breakfast cereals on heart failure risk in a large cohort," Dr.
"It's not just breakfast cereal, but the whole-grain concept, including wholegrain bread, pasta, and rice," said Dr.
People who eat cold breakfast cereal more than 30 times a month enjoy a 7.4 percent lower level of homocysteine than those who never eat cold breakfast cereal, according to a recent study involving nearly 6,000 people.
Breakfast cereal consumption falling: Wall Street analysts, retail experts and company officials all have competing theories on what's wrong with the breakfast cereal business.
Other experiments guide kids toward figuring out which sunscreen works best and which breakfast cereal has the most iron.
Researchers fed 11 overweight people with high insulin levels a diet with six to ten servings a day of breakfast cereal, bread, rice, pasta, muffins, cookies, and snacks.
Instead of sitting down in the morning for a proper meal, today's hectic lifestyle is seeing more and more people simply grab a breakfast cereal bar to chew on as they head out the door.
Department of Agriculture, American consumption of breakfast cereal increased dramatically between 1980 and 1997--by over 40 percent to 17 pounds per person, per year.