branding

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branding

An act performed in the context of a BDSM ritual which consists of burning and scarring of the flash of the masochistic partner by the sadist, in a sadomasochistic dyad.

References in periodicals archive ?

Pretenders to the residential throne, such as DJK Residential, are also looking to unseat, or at least shake up the behemoths, through new partnerships and branding initiatives.

Jumping on the brand wagon

Branding still hasn't been applied to a vast number of sectors.

Buzzing on brands: never has image made so much difference in business. From logos and corporate identity to consumer trust and perceived value, the buzzword is "brand". (Special Advertising Section; Advertising, PR and Branding)

The first is that more companies will embrace the concept of branding as a relationship.

Building on the brand: a strong brand presence does more than just resonate with consumers. It also creates an imperative inside the company that connects employees, managers, and shareholders. (Marketing)

The resulting initiatives were introduced internally over a 6-month period through an innovative internal brand engagement campaign that incorporated roll-out materials featuring comic-book caricatures of actual SAIF employees, a three-booklet educational series about the power of branding, and the 800-person company's first-ever all-staff gathering.

ID Branding Guides SAIF Corporation through Holistic Reinvigoration of its Brand Culture

There are six major branding options (see chart in this story).

Building brand assets

According to Diane Roggow, CEO of Market Illumination, the new Branding Insight Tool addresses a long, unmet need among marketing professionals for an affordable assessment process.

Market Illumination Introduces Branding Insight Tool; Online Tool for Marketing Professionals Provides in-Depth Analysis of Branding Strengths and Weaknesses

We are confident that the relationship will go a long way towards complementing our existing efforts in the celebrity branding arena and cementing our leadership position in this rapidly growing segment of the market.

The William Morris Agency Announces Alliance With Brand Sense Partners; Leading Talent Agency Launches Major New Celebrity Branding Practice in Partnership With Top Brand Extension Firm

Jim joins the agency with over 30 years experience and is a nationally recognized branding consultant and brand development specialist.

Wilkin Guge Marketing Adds Brand Strategist

It's the launch pad for some of the world's most successful branding programs, for both new brands and the extension of classic properties alike.

Licensing 2006 International: The Crystal Ball to Retail Trends for 2007

There are numerous such instances of 'twins' all around us -- products that are identical except for the branding, where one brand sells much better than another," says V.

Stanford Business School Research: Calculating the Dollar Value of Brand Equity

Branding is a key issue in the pharmaceutical industry; product managers have evolved into brand managers and are beginning to understand the dynamics of brand equity that lie at the heart of product development and marketing.

'Winning Pharmaceutical Brand Management' Compiles the Independent Views of Twelve Different Pharmaceutical Brand Experts

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