What is popular weakness of commonly accepted branding
theory is what may be called the "all inclusive" approach.
Nigeria has overtaken South Africa as the leading African branding
Brand width, depth and length distinguish the strategic branding
options as follows:
Although researchers like Chapleo (2006) considers the brand management practices of higher education as similar to branding
practices in service sector, however, others have suggested quite different branding
practices for higher education institutions due to the much specific needs of higher education (Teeh and Salleh, 2011).
The reader gets interesting insights of different brands be it a brand like Maggi Noodles or a brand like Dettol soap, both which had to augment its generic branding
strategy to a more focussed value proposition in order to meet changing consumers' expectations, driven by competition.
A company developing a power branding
strategy attempts to build multi-product/category brands with a global reach.
The concept of Branding
holds tremendous importance since many years; it is the key to distinguish the goods and services from one to another.
Nineteen international branding
practitioners and analysts, the majority from the UK, contribute 18 chapters examining the complex and emotive area of brands and branding
This article focuses on branding
in the forest products industry, it examines corporate and product cobranding.
Superbrands, is an independent authority on branding
since 1993, with presence across 84 countries.
is something that we are all exposed to hundreds of times every day.
Moreover, we intend to establish and to be able to demonstrate the relationship between competitiveness and branding
at the SME's level.