brand name

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brand name

See trademark.

proprietary name

A commercial name granted by a naming authority for use in marketing a drug/device product in a particular jurisdiction.

brand name,

n a name given to a product by its manufacturer that becomes part of the product's identity.
References in periodicals archive ?
Does a generic drug look different than its brand-name equivalent?
According to medical experts, most patients are attracted to generic drugs because they are less expensive than the brand-name versions.
A recent FDA review found that the average difference between the more than 270 generic drugs approved in 1997 and their brand-name counterparts was 3.
These findings, combined with the earlier assertion that brand-name creation is a structured process, suggest that when no clear guidelines are present, most managers rely heavily on logic, intuition, or experience.
This concept will be significant in the brand-name pharmaceutical context.
There are two main differences between generic and brand-name drugs.
More than $350 million might be saved each year if doctors prescribed generic instead of brand-name forms of levothyroxine, said the authors of the study, which was led by Betty J.
Margins across the pharmaceutical distribution channel are anticipated to hold relatively steady aided by operating cost efficiencies for brand-name drug manufacturers, and increased generic drug utilization for generic drug manufacturers, distributors and PBMs.
We look forward to bringing our extensive portfolio of products and services, including several brand-name coffees and teas, to more business clients in Canada.
This approach allows vertically focused brand-name publishers to directly monetize the value of their respective online brands, content and site traffic.
Preston McAfee, of the California Institute of Technology, recently released an AMD-commissioned study which showed brand-name specifications in government procurement contracts for computer hardware have cost American taxpayers up to $563 million.