Does a generic drug look different than its
brand-name equivalent?
According to medical experts, most patients are attracted to generic drugs because they are less expensive than the
brand-name versions.
A recent FDA review found that the average difference between the more than 270 generic drugs approved in 1997 and their
brand-name counterparts was 3.
Still, it pays to switch to generic drugs when a
brand-name drug goes off patent.
These findings, combined with the earlier assertion that
brand-name creation is a structured process, suggest that when no clear guidelines are present, most managers rely heavily on logic, intuition, or experience.
This concept will be significant in the
brand-name pharmaceutical context.
There are two main differences between generic and
brand-name drugs.
More than $350 million might be saved each year if doctors prescribed generic instead of
brand-name forms of levothyroxine, said the authors of the study, which was led by Betty J.
Margins across the pharmaceutical distribution channel are anticipated to hold relatively steady aided by operating cost efficiencies for
brand-name drug manufacturers, and increased generic drug utilization for generic drug manufacturers, distributors and PBMs.
We look forward to bringing our extensive portfolio of products and services, including several
brand-name coffees and teas, to more business clients in Canada.
This approach allows vertically focused
brand-name publishers to directly monetize the value of their respective online brands, content and site traffic.
Preston McAfee, of the California Institute of Technology, recently released an AMD-commissioned study which showed
brand-name specifications in government procurement contracts for computer hardware have cost American taxpayers up to $563 million.
