References in periodicals archive ?
Does a generic drug look different than its brand-name equivalent?
According to medical experts, most patients are attracted to generic drugs because they are less expensive than the brand-name versions.
A recent FDA review found that the average difference between the more than 270 generic drugs approved in 1997 and their brand-name counterparts was 3.
These findings, combined with the earlier assertion that brand-name creation is a structured process, suggest that when no clear guidelines are present, most managers rely heavily on logic, intuition, or experience.
This concept will be significant in the brand-name pharmaceutical context.
There are two main differences between generic and brand-name drugs.