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Does a generic drug look different than its brand-name equivalent?
The facts about generic drugs
According to medical experts, most patients are attracted to generic drugs because they are less expensive than the brand-name versions.
Brand-name drugs or generic drugs?
A recent FDA review found that the average difference between the more than 270 generic drugs approved in 1997 and their brand-name counterparts was 3.
Generic drugs must meet high standards
Still, it pays to switch to generic drugs when a brand-name drug goes off patent.
Generic remedy: Pharmacists and physicians can become partners in lowering drug costs for insurers. (Health-Care Costs: Life/Health)
These findings, combined with the earlier assertion that brand-name creation is a structured process, suggest that when no clear guidelines are present, most managers rely heavily on logic, intuition, or experience.
Creating effective brand names: a study of the naming process
This concept will be significant in the brand-name pharmaceutical context.
The anticompetitive nature of brand-name firm introduction of generics before patent expiration
There are two main differences between generic and brand-name drugs.
Questions and answers on generic drugs

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