ISLAMABAD -- PTCL has been declared as the fastest growing brand
in Pakistan with a brand
value of $119 million (more than Rs12.5 billion).
At a follow-up small group session entitled, 'Why your logo is not a brand
?' during the Quarterly Quorum event of the PCAAE on January 11, Chris reemphasized what branding is and is not.
of the year award###Brand builder of the year award
Arena of the brand
personality study is rich where the contribution ranges from identification of the importance of brand
personality as a symbolic attribute associated with the brand
to the construction of brand
Hundreds of leading Asian brands
from the Asian Countries like India, Singapore, Malaysia, China, Japan, UAE and others will be evaluated by the esteemed International Brand
Consulting Corporation, USA and more than 50 of the highest scoring brands
will be getting ASIA'S MOST TRUSTED BRAND
The letter 'E' showcases an aerial view of a phalanx - the frontward stripes are significant of the fact that the brand
is moving ahead.
Aaker, 1991) have examined the antecedents of brand
personality and brand
equity from a cognitive perspective.
archetypes include activist, doctor, hippie, rock star, stoner, farmer and healer.
Bailey, a business leader and brand
specialist who advises CEOs on using their brands
to drive business growth, and Milligan, an international branding consultant, identify and challenge 20 common and persistent myths of branding, such as the ideas that brands
are a way of charging customers more for the same product, trust can never be rebuilt, technology is diminishing the power of brands
, branding is only about the logo and advertising, brands
don't have financial value, the customer is always right, customers are seeking a personal relationship with a brand
, branding is all about the product, brands
are just consumer goods, and there is no such thing as brand
There are several metrics to help identify whether a product or service is a brand
Etisalat is now among the world's top 20 telecom brands
and boasts of an impressive AAA brand
Emirates airline has cemented its place as the worlds 329th most valuable brand
with a solid brand
value growth of 18 per cent since last year to $6.3 billion.