Sutton and Hargadon (1996) conducted an "in context" ethnography of the product design firm IDEO and were the first known scholars to point out that brainstorming
had been put on trial and judged unfairly by the academic community mainly because brainstorming
effectiveness had been too narrowly defined by existing research.
And when Maravilhosa introduced the idea of a brainstorming
session a couple of months ago, the entire board was enthusiastic.
I now have students perform brainstorming
right after I present a design brief, and as a result I have seen a wider range of designs and ways to approach the same problem.
does have its proponents, including Paul Paulus, a professor of psychology at the University of Texas at Arlington.
In response to these brainstorming
exercises, we have created a community survey for input on how the Bigelow Library can be a better, improved part of the Clinton community.
Other systems aim to structure brainstorming
by asking participants to respond to a particular set of questions or suggesting approaches to a problem.
-- Tools and Techniques for Brainstorming
and Tracking Accomplishments
"Previous research has laid out best practices that are conducive to brainstorming
, or group decision making, and we wanted to see whether using those practices makes a difference in the real world," says Dr.
There are two key challenges to improving group brainstorming
sessions: 1) the brainstorming
leader must properly assess any deficiencies and problems in the current process, and 2) the brainstorming
leader must apply the proper remedy to fix the problem.
was given its name by advertising executive Alex Osborn, who is generally credited with making it a popular technique in the 1940s.
* The PCAOB in 2007 raised concerns about accounting firms meeting the brainstorming
mandates of SAS no.
A council has suggested staff stop using the word "brainstorming
" and replace it with "thought shower" in case it offends epileptics