brainstorming

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An interactive group decision-making technique designed to generate a large number of alternative ideas for solving a particular problem though team interaction

brainstorming

A free and uncritical exchange of ideas about potential solutions to a problem.

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For example, Stroebe, Diehl, and Abakoumin (1992) did a 15-minute experiment with four-person groups of high school students who brainstormed into a microphone about improving traffic safety.

Brainstorming groups in context: effectiveness in a product design firm

Therefore, recording all brainstormed ideas into categories based on how they fared will allow decision makers in the firm to view their past attitudes and propensities towards decisions.

Brainstorming: the common thread in TQM, empowerment, re-engineering and continuous improvement