However, there are a number of potential dangers in relying on behaviourism in the training and development setting:
There is certainly an element of Orwell's 1984 in some of Skinner and Watson's suggested uses for behavioural techniques: people are stripped of their free will and responsibility, and human behaviour is reduced to a purely biological phenomenon, that can be shaped and manipulated by those able to use the tools of behaviourism.
Rather than basing much of your training on behaviourism (which comes from research on the behaviour of animals inside a box), you need to think outside the box and develop more responsive, integrated training philosophies that meet the needs of a diverse employee group.
The speculative behaviourism of the 1920s was generally viewed With embarrassment by those who would, under the influence of various developments in the logic of science both within and outside of the discipline, usher in a new era of neobehaviourism and behavioural science.
Recognizing that psychological behaviourism finds its most Complete expression in the ideology of the behaviour modification movement, Mills renders a fascinating account of the parallels between the history of the mental health movement in America and the history of behaviourism.
His careful exposition and interpretation of the course of behaviourism brings to bear the full weight of social criticism and philosophical reflection in an account that yet leaves the reader astonished at the distance between science and life.
In its epistemology, radical behaviourism
shares concerns with a number of other modern viewpoints that attempt to move away from dualistic and mechanistic assumptions in their view of persons and of the nature of scientific inquiry, while from a pragmatic perspective, the functional relations framework provides practitioners with powerful tools of analysis and intervention.
Among others, one useful perspective which appears to be suitable for this purpose is radical behaviourism. Behaviourism is well established and has many innovative applications in such fields as clinical psychology, education, behavioural medicine, mental retardation, brain injury, and many other areas, with much of the research being published in journals such as Behaviour Modification, Journal of Applied Behavior Analysis, Behavior Therapy, Journal of Consulting and Clinical Psychology, and Journal of Behavior Therapy and Experimental Psychiatry.
Radical behaviourism and the sales interaction: a proposed theoretical framework
The subsequent analysis provides an examination of how radical behaviourism can be utilized to explain buying behaviour within the sales interaction context.
Furthermore, paradigmatic behaviourism (Staats, 1989, 1991) has for several decades been treating cognitive concepts in behavioural terms, and has also pointed out (Staats, 1989) how terminological confusion may conceal the similarity of psychological theories.
Behaviourism could only remain behaviourism as long as its subject matter was limited to what we normally call behaviour: 'what an organism is doing, or more accurately what it is observed by another organism to be doing' (Skinner, 1938, p.