The group - who campaign against "beardism
and irrational prejudice against the hirsute" - rounded on the Ibrox club after they outlawed beards at their youth academy.
The group campaigns against beardism
and has said that after an online vote Ross has beaten off strong challenges from cricketer Moeen Ali and actor Michael Sheen to win the title.
@kmflett: Beard Liberation Front welcomes news of Monty Panesar's selection for England cricket squad to tour India as a 'break from beardism
"A concern this year was beardism
, irrational prejudice against the hirsute, and while Tom Jones' sex symbol status overrode this, it was certainly a factor for other winners."
The group, founded last year to fight "beardism
", claim ExxonMobil is displaying an irrational prejudice towards facial hair.
The Beard Liberation Front says prejudice against beards - or beardism - is especially strong in Wales with fewer men opting for facial fur than anywhere else in the country.
``We're hopeful about the beard coming back but the main thing from our point of view is being aware of beardism.''
It seems the sad list of intolerant 'isms' - racism, sexism, ageism, fattism - now also includes beardism
THE Beard Liberation Front, an informal network of beard wearers, was formed in 1995 to combat beardism
. That is, irrational prejudice against facial hair and those who wear it.