baby boomer


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Related to baby boomer: Generation Y
A member of the post-World War II ‘baby boom’ generation, which corresponds to those individuals born after the end of WWII—1945 until 1964

baby boomer

Any person born in the years immediately following the end of World War II (usually defined as the years 1946–1964) when birth rates in the U.S. were unusually high.
References in periodicals archive ?
Baby Boomers Have Rural Ties Despite Suburban Upbringing
More than half of baby boomers (53 percent) and 29 percent of Gen X consumers do not engage with brands on social media.
More millennial small-business owners think a written disaster recovery plan is absolutely essential to their business than Generation Xers and baby boomers. (Photo: iStock)
In fact, only 46.4 percent of Baby Boomers reported high degrees of loyalty to their favorite brands, and 17.1 percent are highly willing to switch brands, CrowdTwist noted in its "Capturing Loyalty Across the Generations" 2015 loyalty program report.
Contrast that with 46 percent of Baby Boomers, who on average spend only two hours at the same activity.
Census Bureau data, RealtyTrac identified the 25 best markets for renting to Baby Boomers (those born between 1945 and 1964), which unsurprisingly, considering its reputation as a bastion of retirement, were located in Florida.
"The baby boomer generation, my own, is content, if of the Left, to live out our remaining years upon the work and upon the entitlements created by our parents, and to entail the costs upon our children--to tax industry out of the country, to tax wealth away from its historical role and use as the funder of innovation."
Delving deeper into this generation gap, Mintel found that Millennials are much more likely than baby boomers to share technological information such as cell numbers and social media profiles with companies.
Baby Boomers -- along with Generation X employees -- are distinctly less engaged at work than other generations.
An incredibly valuable generation, aging baby boomers should be prioritized, not ignored.
He added that we are still "about a decade away" from this baby boomer "retirement experiment" with defined contribution plans.