In Behavioral Economics, we talk of a cognitive bias called Availability Heuristic
The human brain also tends to overestimate danger due to what psychologists call "the availability heuristic
" or a process of estimating the probability of an event based on the ease with which relevant instances come to mind.
. (53) Logically, however, these categories should
77), the availability heuristic
is based on recall, not recognition, with people recognizing far more items than they can recall.
One such mental shortcut, the "availability heuristic
," assesses the probability of an occurrence based on how easily instances of the event may be called to mind; the more available past instances of the event are in one's recollection, the more probable one will deem the event to be.
overestimates the importance or probability of what is most personally relevant, recently heard or vividly remembered.
In the judgment of loss probabilities, the availability heuristic
plays a central role, while in the interpretation of probabilities, the representativeness heuristic is of importance (Kahneman, Slovic, and Tversky, 1982).
Even though they are predisposed to use the availability heuristic
, recurrent Facebook users have more achievable instances from Facebook (Lazaroiu, 2016), being more exposed to an inaccurate perception.
Seeing a graphic account of a traumatic incident makes it all too easy to imagine it happening - a phenomenon known as the "availability heuristic
This is called the "availability heuristic
," where people overestimate the importance of the most recent or noteworthy examples when making decisions or developing opinions.
As Frank explained, it's also down to the "availability heuristic
", the bias whereby we attach more significance to things that are easier to call to mind.
Availability bias (or availability heuristic
) occurs when the