availability cascade


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Related to availability cascade: Availability bias, Availability heuristic

availability cascade

An error in diagnosis or other form of analysis in which something is believed to be true because it is repeated over and over.
See also: cascade
References in periodicals archive ?
For another, if an availability cascade is to unfold, enough people must initially be receptive to it.
Sunstein and Kuran's work on availability cascades focuses on the role of two (often interrelated) social mechanisms that produce and amplify availability cascades: "informational cascades" and "reputational cascades.
The first of these ideas suggests that availability cascades might be addressed by changing the incentives of those who are principally responsible for both setting the cascade in motion and perpetuating its spread.