attribution


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Related to attribution: Attribution theory

attribution

An inference about the cause of a particular person’s behaviour(s) or of an observed action or event. Attribution can be explanatory, in which the viewer seeks a reason that a particular event occurred, or interpersonal, in which one explains the actions of oneself or others.
References in periodicals archive ?
The Cox Analytics service, built on LeadsRx attribution capabilities, ensures optimized exposure to the right audiences and makes the best use of advertiser budget."
The global marketing attribution software market has been segmented in terms of type, end-user, and components.
Attribution to deceptive intentionality is defined as employees' reasoning that their organization has adopted an innovation with self-serving, manipulative intentions, such as catching up with a managerial fad or increasing political power and management control to exploit employees.
The development of a product which could deliver the benefits of TV attribution to regional brands rooted in an E-commerce platform (such as a .com or an app), would require a vigorous testing phase, where trials with different clients from various segment categories would have to be held.
A key challenge for marketers is to do TV attribution the right way.
(2018) assess the role attribution science could play in a range of legal challenges that could be classed as climate change litigation.
According to Weiner (1985), considering an outcome will lead to general positive or negative emotions and causal attributions that result in more distinct emotions related to the type of attribution made.
Therefore, Rajamony stated that India supported the Russian-Chinese proposal as it could "help rebuild the consensus amongst States Parties and overcome the divisions over the Attribution Mechanism".
Altogether, it is suggested consumers encountering a prescription drug ad engage in a process of attribution to explain the presence of the drug side effect information.
Tune's Attribution Analytics provides advanced mobile measurement to many of the world's largest and best-known Fortune 100 organisations.
Attribution advantage occurs when one party in a conflict creates a military effect and then intentionally and successfully exercises influence over the detection and attribution of that effect while thwarting similar efforts from adversaries.
While studies in attribution have often focused on Burby's publication of Love's Labour's Lost (perhaps because it is the first extant edition of the play), I will concentrate on the editions published by Andrew Wise, as these quartos indicate a more developed, consistent, and specific strategy in relation to authorial attribution.