association mechanism

as·so·ci·a·tion mech·a·nism

the cerebral mechanism whereby the memory of past sensations may be compared or associated with present ones.
References in periodicals archive ?
A second commonly proposed rationale for expecting a sales advantage of 99 endings could be referred to as the association mechanism.
Thus, the potential existed for the association mechanism to cause greater sales for the 99-ending version of the catalog.
Because of the lack of extensive data on the pattern of use of the 88 ending, it is not clear what is the prediction of the association mechanism regarding the effect of the 88 ending on sales.
On the other hand, the results are also consistent with an association mechanism.
1) Corporation for disabled veterans association mechanisms establishments
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