artificial flavour


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artificial flavour

A synthetic substance which imparts a desired flavour to a food or drug, ideally the same flavour and aroma as the natural product. They are chemically stable and relatively inexpensive; use of artificial flavours (e.g., benzaldehyde) increased during World War II because of a shortage of the natural oil.

Examples
Anethole (anise), benzaldehyde (almond), ethyl acetate (fruit), methyl salicylate (wintergreen).
References in periodicals archive ?
Kallo Organic Chocolate Rice Cake Thins have no artificial flavours or preservatives, are gluten free and are made from 100 per cent natural ingredients.
AriZona's Pomegranate Green Tea is all natural, has no preservatives, no artificial flavours or colours and is made by brewing the finest green tea leaves and blending with pomegranate juice.
There are no artificial flavours or essences in Secrets and the cocoa content is high with the dark chocolate being 70pc cocoa.
They are free from MRM, artificial colours and artificial flavours and come complete with Mini Sesame Seeded Buns.
In a statement issued here on Thursday, Director Operations South Punjab Mohammad Saeed Leghari said that the authority closed three ice factories for using rotten blocks, a company for using artificial flavours and chemicals in manufacturing juice, a soda-water unit, a filtration plant and a bakery for using artificial flavours.
The product contains a hint of natural fruit flavour with no artificial colours, no artificial flavours and contains no artificial sweeteners.
It's also free from artificial flavours and colours.
They will contain more natural ingredients to replace the artificial flavours and colours.
They're 97 per cent fat free, at 22 calories each they're less than a third of a slice of bread, are high in dietary fibre and contain no gluten, lactose, GM foods, artificial flavours or added sugar.
The sausages are made using the two freest cuts of pork the shoulder for tenderness and the belly for taste - and are free from artificial flavours and colourings.