artificial flavour


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artificial flavour

A synthetic substance which imparts a desired flavour to a food or drug, ideally the same flavour and aroma as the natural product. They are chemically stable and relatively inexpensive; use of artificial flavours (e.g., benzaldehyde) increased during World War II because of a shortage of the natural oil.

Examples
Anethole (anise), benzaldehyde (almond), ethyl acetate (fruit), methyl salicylate (wintergreen).
References in periodicals archive ?
Each variety contains eight different vegetables and fruit blended together - with no artificial flavours, colour or preservatives.
They contain no added sugar and are free from artificial flavours, preservatives, sweeteners and colourings.
The product contains no artificial flavours or ingredients and, at 12%, the high fat content provides an excellent carrier of alcohol, allowing the flavour to be locked in.