archetypes


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archetypes

A term used by the Swiss psychiatrist and mystical thinker Carl Jung (1875–1961) to characterize some of the features of the ‘collective unconscious’ he believed common to all humankind. Archetypes were, he believed, inherent tendencies to experience and symbolize the many different and important human situations in particular ways. Jung pointed out that all the great mythological and religious systems display these archetypes in common.
References in periodicals archive ?
The contents of the collective unconscious, largely a product of our evolutionary biology, are the 'archetypes.' According to Jung and American mythologist Joseph Campbell, they encompass our shared intercivilizational notions of Mother Nature, rebirth and transformation, dragons, tricksters and jokers, the dark underworld and an all-powerful male deity.
The clue to getting brands to stick in people's minds are memorable characters, and that's where archetypes come along, Whetzel said.
The dominant archetype in the industry was 'identity': when the brand reflects an aspirational image or admired values and beliefs that resonate deeply, said the report.
means you're safe you take the archetypes in your palms in your
Jung's oeuvre on archetypes is then examined followed by an exploration of the archetype-as-such and the archetype of the Self through the lens of Patanjali's Classical Yoga as well as the tathagatagarbha texts of Mahayana Buddhism.
Cherry Gilchrist's book is an intelligent exploration of these feminine archetypes, plumbing mythology, history, and personal experiences.
A former instructor at Ashmead College in Ayurvedic theory and aromatherapy, she is now the primary aromatherapist at the Chopra Center, as well as the founder of the essential oil company Divine Archetypes.
Recognizing that each economy has its own unique development path and production objectives, they have been placed into one of four archetypes based on their scores across the Structure of Production and Drivers of Production elements.
We then look at the archetypes most likely associated with autonomous complexes and theories on how these archetypes are manifested and constellated into the complex.
Guide 3: System archetypes basics: from story to structure describes recurring generic systems structures (distinctive combinations of reinforc ing and balancing processes) found in many kinds of organisations, under many circumstances, and at many levels and scales.