archetype


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archetype

 [ar´kĕ-tīp]
in jungian psychology, a structural component of the collective unconcious, which is an inherited idea derived from the life experience of all of the members of the race and contained in the individual unconscious. The archetypes are the ideas, modes of thought, and patterns of reaction that are typical of all humanity and represent the wisdom of the ages. They appear in personified or symbolized form in dreams and visions and in mythology, legends, religion, fairy tales, and art. See also jung.

ar·che·type

(ar'kĕ-tīp),
1. A primitive structural plan from which various modifications have evolved.
2. In jungian psychology, the structural unit of the collective unconscious each of which is available to all. Synonym(s): imago (2)
[G. archetypos, pattern, model, fr. archē, beginning, + typtō, to stamp out]

archetype

(är′kĭ-tīp′)
n.
In Jungian psychology, an inherited pattern of thought or symbolic imagery derived from past collective experience and present in the individual unconscious.

ar′che·typ′al (-tī′pəl), ar′che·typ′ic (-tĭp′ĭk), ar′che·typ′i·cal adj.
ar′che·typ′i·cal·ly adv.

ar·che·type

(ahr'kĕ-tīp)
1. A primordial structural plan from which various modifications have evolved.
2. psychology C.G. Jung's term for structural manifestation of the collective unconscious.
Synonym(s): imago (2) .
[G. archetypos, pattern, model, fr. archē, beginning, + typtō, to stamp out]

archetype

the hypothetical ancestral type from which other forms are thought to be derived; it usually lacks specialized characteristics.
References in periodicals archive ?
After an extensive RFP process globally, Zebra Marketing leaders decided to extend their nearly four-year engagement with Archetype (previously Text 100) in Asia Pacific, expanding into EMEA.
These archetypes, I argue, also apply in the realm of politics, where citizens search for a hero-like figure for national salvation, especially in times of turbulence and transition.
Archetypes are universal characters used in storytelling: if you hear "hero," "outlaw" or "lover," you instinctively assume that a hero is courageous, an outlaw is disruptive and a lover is sensual.
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Drawing on ancient tradition and modern experience, The Circle of Nine describes nine female archetypes and the ways women can utilize them to enrich their lives and strengthen their spirits.
The perceived brand archetype, and how it relates to the desired brand identity, is a relevant topic to study across market segments and countries: individual perceptions and purchasing patterns are partly determined by the collective values of the local community, including Hofstede's indicators of cultural proximity (Hofstede Centre, 2017).
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Each of these frameworks provided him with a perspective through which to view the idea of archetype and define its essential natures.
Owen Smith, MP for Pontypridd, visited the scheme and said: "People in our area deserve excellent quality housing and this is an archetype for what we need to see rolled out across Wales.
Archetype (13-2) strode away nicely to land the spoils by two and a half lengths from Icespire, with High Acclaim a nose away in third.