Sanitization Mechanisms: Given an original dataset, a sanitization mechanism is a process or a program that makes the data less accurate or anonymizes
BBVA, which said it takes great care to anonymize
the data, is one of the few banks in the world to start opening its data to third parties through hackathons.
Generally, it's difficult at best to anonymize
data at all and leave anything useful enough to be valuable, Blumberg says.
"Our AI-platform powered by Topic Modelling and Reinforcement Learning instantly anonymizes
and obscures candidate profile information.
The Microsoft company "anonymizes
" search logs by removing IP addresses; Google, reduced the data retention period to 9 months; Yahoo reduced the data retention period to 90 days and removes the full IP addresses of the user.
Founded in 2012, Poshly is built on a simple premise: Users enter to win grooming and lifestyle products by answering a mix of beauty-themed and demographic questions, then Poshly anonymizes
and packages those responses and sells the data to marketers.
Telefonica Germany anonymizes
the data using a three-step process, which removes any personally identifiable information in the data.
The company secures and anonymizes
the online presence of over 8.5 million users across the globe.