The move to the Suntec is indicative of adjustments that have become necessary since the announcement of competitor market AMAZIA, which will be organized by a very aggressive Reed Midem in Hong Kong, November 17-20.
RCTV's Amina Galdo said she assumed that AMAZIA would take over, while Globo TV's Claudine Bayma wasn't sure, but said that Globo will only exhibit at one event.
Franz Caduc, director of New Business Development, Reed Midem (which, along with Reed Exhibitions, is part of Reed Business Group, meaning that two divisions of the same company are now competing for the same audience), and the man charged with responsibility for AMAZIA, Midem's new Hong Kong event, insists it is entirely different from the Singapore-based ATF.
For Reed Midem, AMAZIA represents their second attempt at infiltrating the Asian TV market, with the first being MIPAsia, which closed in 1999 after six runs.
But Caduc is confident that AMAZIA won't share the fate of MIPAsia.
Launched with the backing of such markets as MIPCOM and MIP-TV, AMAZIA will take place at the Hong Kong Convention Centre, November 17-20, 2008.