He was bred to stay, not to sprint, which means as he gets old he will do well over longer distances," said the trainer, who began dreaming of Melbourne Cup glory when Alcopop
gained a debut win in Adelaide on Melbourne Cup day last year.
Flavoured alcoholic beverages (FABs) such as Bacardi Breezers, Reef and Archers Aqua are more sophisticated than the original alcopops
such as Hooch.
We've also witnessed particularly strong growth in the sale of wines and the continued popularity of alcopops
Andy Howe, of Anglo Drinks, said: "No matter what the world thinks or says, under 25s like alcopops
- it's a pounds 1bn market.
And in Ireland, alcopop
excise duty has been switched to a spirit rate, just as this particular tax was hiked significantly.
A recent study by the University of Zurich found that around hall of alcopop
fans would be deterred by the price rise and would look for cheaper, alcoholic alternatives.
with a measly 3p tax serves only to up its "cool" ante.
arrived on the market in 1995 with the launch of two alcoholic lemonades, Two Dogs and Hooch.
taste like soft drinks but are stronger than most beers.
After their thorough chastisement, can alcopops
survive into a sober and respectable middle age?
Experts believe that people who started out on alcopops
are switching to rose because it is sweeter and less alcoholic than red or white.
arrived with a bang, were a runaaway success, and then slid into a miasma of controversy But the buzz they created has proved a fruitful legacy for premium mixed drinks, predating alcopops
but now, thanks to their troublesome cousins, becoming one of the most dynamic and rapidly developing sectors in the market.