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The public notification of a product’s availability and related activities for its promotion, usually in the form of a paid announcement, which may be printed or broadcast.
Advertising types that impact on health care
• Physician advertising
• Prescription drug advertising In the US, the FDA regulates the pharmaceutical industry and the manner in which it promotes its products, and requires a “fair balance” in advertising, such that all activities must present an even account of the clinically relevant information, i.e., the risks and benefits, that would influence the physician’s prescribing decision.
• Abuse substance advertising for tobacco and alcohol


The public notification of a product's availability and related activities for its promotion Medical communication A public notice, usually in the form of a paid announcement, which may be printed or broadcast. See 'Coming soon advertising' Direct-to-consumer advertising, Institutional advertising, Introductory advertising, Remedial advertising, Reminder advertising, Sexist advertising. , Tobacco advertising.


n a paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.


the making of public statements about services offered and facilities available in a professional practice. Personal advertisement in this way is frowned upon because of the risk that there will be misrepresentation and that it will unfairly attract business to the detriment of the client. The contrary view is that the public is disadvantaged because they will not be aware of the range of services offered and the fees attached to them. In most countries now, in which it used to be controlled by the registering authority, the scope of personal advertising is left to the discretion of the individual. Corporate advertising which advertises the profession as a whole is encouraged.
References in periodicals archive ?
On the advert, two young kids black and white posed unbeknown of the raging storm that awaited.
The research, commissioned by the OHA - a coalition of health charities and medical organisations, used official guidelines to assess whether the adverts would have been allowed to be shown during children's programming.
Newman appeared in 24 TV adverts in all for Fairy and one bottle once washed 14,763 dirty plates - a world record.
JOHN LEWIS John Lewis are perhaps the quintessential festive advert viewing, and the department store will unveil their new effort on Friday, 6 November, at 8am.
Confectionery giant Mars last night admitted its advert, which stars Danny Welbeck, Sturridge and Gerrard, will disappear from our screens next week.
Sue posted a screenshot of the advert with the tweet.
The report said that Facebook will not feature adverts on pages having violent, graphic or sexual content even if such content is in conformity with Facebook's guidelines.
The ASA has also banned an advert for William Hill Casino which it said linked gambling to seduction.
The advert follows a young boy, taking photographs of alcohol images during a normal day in his life.
Soroosh Lavasni, 17, from Kirklevington, near Yarm, plays a comedy part in the advert for the department store.
com has announced that the well-loved 70's disco anthem YMCA is the soundtrack to the latest advert "Con-Fused-Dot-Com" featuring animated logo Cara.
SN: Would you say that Metcalfe, The Namibian and Paragon Investments had the 'guts' to place such an advert, because very few people had spoken out against more subtle sexist adverts before?