advertising

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Advertising

The public notification of a product’s availability and related activities for its promotion, usually in the form of a paid announcement, which may be printed or broadcast.
Advertising types that impact on health care
• Physician advertising
• Prescription drug advertising In the US, the FDA regulates the pharmaceutical industry and the manner in which it promotes its products, and requires a “fair balance” in advertising, such that all activities must present an even account of the clinically relevant information, i.e., the risks and benefits, that would influence the physician’s prescribing decision.
• Abuse substance advertising for tobacco and alcohol

advertising

The public notification of a product's availability and related activities for its promotion Medical communication A public notice, usually in the form of a paid announcement, which may be printed or broadcast. See 'Coming soon advertising' Direct-to-consumer advertising, Institutional advertising, Introductory advertising, Remedial advertising, Reminder advertising, Sexist advertising. , Tobacco advertising.
References in periodicals archive ?
As an intermediary or broker, an advertizing agency receives its fee from the discount provided by the media.
The attraction of an agency in the advertizing business is considerable.
A modern advertizing agency has at least four operating units (departments) which support one another, and they are as follows: creative, client service, media planning, and finance/administration.
In Indonesia, the advertizing industry is relatively new although the beginning of its existence can be traced back to 1930, when advertizing agencies established by Dutch businessmen commenced their operations.
In Indonesia, the advertizing industry did not start to show significant growth until early in the 1970's, in coincidence with the establishment in 1972 of P31 (the Indonesian Advertizing Agencies' Association).
Many of the advertizing agencies which then emerged were completely new companies, but many others were affiliates of already existing companies.
Understandably, therefore, Coca-Cola uses the radio as its "mobile" advertizing medium for its new product, which is Coca-Cola in a 500-mililiter plastic packaging.
Of the larger advertizing agencies in Indonesia, Citra Lintas Indonesia --which became an affiliate of LINTAS International in 1992-- is the largest in terms of billings.
These three largest advertizing agencies as well as the other outstanding ones have been affiliated to international companies since they were established, except for PT International Matari Advertising.
The advertizing business is among the first to confront global competition.
As a result, certain positions in the advertizing business such as copywriters, art directors, and associate account directors are still widely filled with young expatriates such as those from India and the Philippines.
In Data Consult's estimates, most of national ad spending will still be enjoyed by a few advertizing agencies, namely the large-scale ones.