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The public notification of a product’s availability and related activities for its promotion, usually in the form of a paid announcement, which may be printed or broadcast.
Advertising types that impact on health care
• Physician advertising
• Prescription drug advertising In the US, the FDA regulates the pharmaceutical industry and the manner in which it promotes its products, and requires a “fair balance” in advertising, such that all activities must present an even account of the clinically relevant information, i.e., the risks and benefits, that would influence the physician’s prescribing decision.
• Abuse substance advertising for tobacco and alcohol


The public notification of a product's availability and related activities for its promotion Medical communication A public notice, usually in the form of a paid announcement, which may be printed or broadcast. See 'Coming soon advertising' Direct-to-consumer advertising, Institutional advertising, Introductory advertising, Remedial advertising, Reminder advertising, Sexist advertising. , Tobacco advertising.


n a paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.


the making of public statements about services offered and facilities available in a professional practice. Personal advertisement in this way is frowned upon because of the risk that there will be misrepresentation and that it will unfairly attract business to the detriment of the client. The contrary view is that the public is disadvantaged because they will not be aware of the range of services offered and the fees attached to them. In most countries now, in which it used to be controlled by the registering authority, the scope of personal advertising is left to the discretion of the individual. Corporate advertising which advertises the profession as a whole is encouraged.
References in periodicals archive ?
Many of the advertizing agencies which then emerged were completely new companies, but many others were affiliates of already existing companies.
A considerable number of them were "seasonal" in nature, operating from 1989, when Indonesian economy started to show rapid growth, to 1997, when the advertizing activity reached its peak level.
However, most of the more than 10,000 agencies which Kompas claims to be its business partners cannot be categorized as advertizing agencies because they are only ad distributors which do not have a creative department.
The advertizing industry in Indonesia is dominated by certain companies which are affiliated to, or have become members of, multinational advertizing agencies.
One more important newcomer in the advertizing business is PT Dentsu, Young & Rubicam Indonesia, which was set up in 1995.
The more dominant advertizing agencies in Indonesia currently include Citra Lintas, AdForce, IndoAd, Fortune, Inter-Admark, and Matari.
Another large-scale advertizing agency is Fortune, which commenced its operations in 1970.
Table - 1 Leading advertizing agencies in Indonesia, 1992 Name of Commencement Affiliated to Client/products agency of operation handled Citra Lintas 1983 LINTAS PT Unilever, Astra, International Bank Niaga, Gudang Garam, and others Indo Ad 1970 Ogilvy & PT Unilever, Astra, Mather Guinnes, Food Specialities, Carrier, American Express, and others Inter Admark 1975 Dentsu Inc.
Due to the lace of accurate methods of calculations, a picture of the market size of the advertizing business is obtained by figuring out the volume of ads which appear in all mass-media.
At the first stage, many agencies coped with the sharp decline in the advertizing business by economizing on indirect expenses such as transportation, energy (electricity), AC, and phone calls.
As a result, certain positions in the advertizing business such as copywriters, art directors, and associate account directors are still widely filled with young expatriates such as those from India and the Philippines.
In Data Consult's estimates, most of national ad spending will still be enjoyed by a few advertizing agencies, namely the large-scale ones.