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The public notification of a product’s availability and related activities for its promotion, usually in the form of a paid announcement, which may be printed or broadcast.
Advertising types that impact on health care
• Physician advertising
• Prescription drug advertising In the US, the FDA regulates the pharmaceutical industry and the manner in which it promotes its products, and requires a “fair balance” in advertising, such that all activities must present an even account of the clinically relevant information, i.e., the risks and benefits, that would influence the physician’s prescribing decision.
• Abuse substance advertising for tobacco and alcohol
Segen's Medical Dictionary. © 2012 Farlex, Inc. All rights reserved.


The public notification of a product's availability and related activities for its promotion Medical communication A public notice, usually in the form of a paid announcement, which may be printed or broadcast. See 'Coming soon advertising' Direct-to-consumer advertising, Institutional advertising, Introductory advertising, Remedial advertising, Reminder advertising, Sexist advertising. , Tobacco advertising.
McGraw-Hill Concise Dictionary of Modern Medicine. © 2002 by The McGraw-Hill Companies, Inc.
References in periodicals archive ?
traditionally trusted word-of-mouth far more than advertising,
information than does advertising. Online product reviews written
experience information than they can obtain from advertising. (117)
advertising. Consumers volunteering reviews often have no financial
(160) By contrast, advertising has traditionally provided very
cannot match that possible in traditional advertising, which is under
In a world without advertising, firms could signal commitment by
Just like an expensive advertising campaign, a donation
commitment information provided by advertising campaigns.
current preference for commitment advertising likely arises because that
For online search to replace advertising as a conveyor of search,
advertising to disseminate search information on their own webpages and

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