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The public notification of a product’s availability and related activities for its promotion, usually in the form of a paid announcement, which may be printed or broadcast.
Advertising types that impact on health care
• Physician advertising
• Prescription drug advertising In the US, the FDA regulates the pharmaceutical industry and the manner in which it promotes its products, and requires a “fair balance” in advertising, such that all activities must present an even account of the clinically relevant information, i.e., the risks and benefits, that would influence the physician’s prescribing decision.
• Abuse substance advertising for tobacco and alcohol


The public notification of a product's availability and related activities for its promotion Medical communication A public notice, usually in the form of a paid announcement, which may be printed or broadcast. See 'Coming soon advertising' Direct-to-consumer advertising, Institutional advertising, Introductory advertising, Remedial advertising, Reminder advertising, Sexist advertising. , Tobacco advertising.


n a paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.


the making of public statements about services offered and facilities available in a professional practice. Personal advertisement in this way is frowned upon because of the risk that there will be misrepresentation and that it will unfairly attract business to the detriment of the client. The contrary view is that the public is disadvantaged because they will not be aware of the range of services offered and the fees attached to them. In most countries now, in which it used to be controlled by the registering authority, the scope of personal advertising is left to the discretion of the individual. Corporate advertising which advertises the profession as a whole is encouraged.
References in periodicals archive ?
I think advertising keeps our name in front of parents," says Minnetonka superintendent Dennis Peterson.
In New York City, eradicating outdoor advertising from the skyline seems to be a solution in search of a problem.
While advertising and promoting a product may be one of a Web site's purposes, Web sites also provide useful information to current customers.
The second prohibition prevents an adviser from advertising past, specific investment recommendations that were or would have been profitable, unless the ad fully discloses all recommendations for at least the past year (including the security recommended; the date, price and nature of the recommendation (buy, sell or hold); the price triggering the recommendation; and most recent price) and includes a mandated cautionary legend.
Following the FSA, the IRS National Office has taken a very strict approach in processing accounting-method changes when any form of advertising is involved.
RELATED ARTICLE: Excerpt from The Fall of Advertising and the Rise of PR:
Reynolds gave the anti-smoking movement an emblem for the corrupting influence of tobacco advertising.
Channel One has received a lot of negative publicity, but it is not even the most egregious example of advertising in the schools.
Britt puts it, "Doing business without advertising is like winking at a girl in the dark.
The problem is that advertising for adults often can't be segregated so that children are not exposed to it--you can't have, say, one section of the ballpark visible only to adults and another only to kids.
There were also concerns that irresponsible advertising would bring the profession into disrepute.
Bronze ADDY Award for "Paintball/Dalmatian Campaign" created for Verizon Yellow Pages by RD&F Advertising, Inc.

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