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The public notification of a product’s availability and related activities for its promotion, usually in the form of a paid announcement, which may be printed or broadcast.
Advertising types that impact on health care
• Physician advertising
• Prescription drug advertising In the US, the FDA regulates the pharmaceutical industry and the manner in which it promotes its products, and requires a “fair balance” in advertising, such that all activities must present an even account of the clinically relevant information, i.e., the risks and benefits, that would influence the physician’s prescribing decision.
• Abuse substance advertising for tobacco and alcohol


The public notification of a product's availability and related activities for its promotion Medical communication A public notice, usually in the form of a paid announcement, which may be printed or broadcast. See 'Coming soon advertising' Direct-to-consumer advertising, Institutional advertising, Introductory advertising, Remedial advertising, Reminder advertising, Sexist advertising. , Tobacco advertising.


n a paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.


the making of public statements about services offered and facilities available in a professional practice. Personal advertisement in this way is frowned upon because of the risk that there will be misrepresentation and that it will unfairly attract business to the detriment of the client. The contrary view is that the public is disadvantaged because they will not be aware of the range of services offered and the fees attached to them. In most countries now, in which it used to be controlled by the registering authority, the scope of personal advertising is left to the discretion of the individual. Corporate advertising which advertises the profession as a whole is encouraged.
References in periodicals archive ?
Bernhard added, "Our new technology is changing the way that advertisers and publishers are working together.
How newspapers are selling their credibility to advertisers
A structure whereby the Sign Maven agrees with the advertiser in a document separate from the actual sign lease to provide maintenance and obtain and maintain appropriate governmental approvals and insurance for the sign (yes, the recent flying flex sign fiasco in Times square underscores the importance of insurance) permits the rentals under the sign agreement to be net to the lessor.
The Podtrac Media Planner is the first one-stop venue for advertisers to learn about, research, and share podcast selections, demographics and reach, and is designed to provide agencies with the detailed information they need to advertise with confidence in quality serial audio and video content.
Going full circle puts advertisers back in control (sort of)
Clearly, advertisers still have considerable clout with news organizations.
Bid4Spots' marketplace for terrestrial radio is used by more than 2,300 radio stations nationwide, almost 1,300 advertisers and more than 200 ad agencies - effectively making it the largest radio advertising network in the country.
This represents a tremendous opportunity for advertisers who adopt pay-for-performance voice search options like audio, text and pay per call.
AdMission's flexible ad units combine patented rich media handling, e-commerce and direct response to provide advertisers with one of the most visual, interactive online marketing solutions available.
Along with several examples of profit analysis for both advertisers and publishers, the whitepaper presents:
We see this as a golden opportunity and a true win-win, for both the advertiser and the moviegoer," said David Wachs, president of Cellit.
In addition to advertiser consolidation, Fitch is mindful of several other key trends/issues that GHCs may face in this rapidly changing media landscape in 2007 and beyond, including: fragmentation, continued shift toward marketing services, integration of creative and media, acquisitions, a declining U.