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The public notification of a product’s availability and related activities for its promotion, usually in the form of a paid announcement, which may be printed or broadcast.
Advertising types that impact on health care
• Physician advertising
• Prescription drug advertising In the US, the FDA regulates the pharmaceutical industry and the manner in which it promotes its products, and requires a “fair balance” in advertising, such that all activities must present an even account of the clinically relevant information, i.e., the risks and benefits, that would influence the physician’s prescribing decision.
• Abuse substance advertising for tobacco and alcohol


The public notification of a product's availability and related activities for its promotion Medical communication A public notice, usually in the form of a paid announcement, which may be printed or broadcast. See 'Coming soon advertising' Direct-to-consumer advertising, Institutional advertising, Introductory advertising, Remedial advertising, Reminder advertising, Sexist advertising. , Tobacco advertising.


n a paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.


the making of public statements about services offered and facilities available in a professional practice. Personal advertisement in this way is frowned upon because of the risk that there will be misrepresentation and that it will unfairly attract business to the detriment of the client. The contrary view is that the public is disadvantaged because they will not be aware of the range of services offered and the fees attached to them. In most countries now, in which it used to be controlled by the registering authority, the scope of personal advertising is left to the discretion of the individual. Corporate advertising which advertises the profession as a whole is encouraged.
References in periodicals archive ?
Critics of the industry have been quick to seize upon studies indicating that teenage smokers disproportionately prefer the most advertised cigarette brands.
the information advertised must be true and verifiable
Since their restrictions were eased a few years ago, lawyers have not advertised to a great degree and, when they do advertise, it is usually in consumer magazines.
That is one reason why the CBBB opposes the elimination of most or all of the advertised fare rules (as proposed in two of the options), noting that such actions "would encourage deceptive advertising and inhibit effective price competition.
Of particular concern would be the elimination of regulations requiring an advertised price to be the actual price to be charged.
For example, on coolers installed in drug stores, health and beauty care products will be advertised, while coolers installed in supermarkets may bear advertisements for food products.
At the time, very few lawyers advertised their services, due to long-standing tradition and professional codes of conduct that viewed lawyer advertising as detrimental to the profession's honor and prestige.
The Marlin Company, "Clueless-Hepatitis," for FoodHandler, single ad, one page, as advertised in Restaurants & Institutions, and Restaurant Business.
Interest in a particular product or service (58% of respondents), was by far the leading reason for clicking on an ad, while interest in the company advertised was the reason for 21% of UK users responding to an ad