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The public notification of a product’s availability and related activities for its promotion, usually in the form of a paid announcement, which may be printed or broadcast.
Advertising types that impact on health care
• Physician advertising
• Prescription drug advertising In the US, the FDA regulates the pharmaceutical industry and the manner in which it promotes its products, and requires a “fair balance” in advertising, such that all activities must present an even account of the clinically relevant information, i.e., the risks and benefits, that would influence the physician’s prescribing decision.
• Abuse substance advertising for tobacco and alcohol


The public notification of a product's availability and related activities for its promotion Medical communication A public notice, usually in the form of a paid announcement, which may be printed or broadcast. See 'Coming soon advertising' Direct-to-consumer advertising, Institutional advertising, Introductory advertising, Remedial advertising, Reminder advertising, Sexist advertising. , Tobacco advertising.


n a paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.


the making of public statements about services offered and facilities available in a professional practice. Personal advertisement in this way is frowned upon because of the risk that there will be misrepresentation and that it will unfairly attract business to the detriment of the client. The contrary view is that the public is disadvantaged because they will not be aware of the range of services offered and the fees attached to them. In most countries now, in which it used to be controlled by the registering authority, the scope of personal advertising is left to the discretion of the individual. Corporate advertising which advertises the profession as a whole is encouraged.
References in periodicals archive ?
members can advertise in any medium available to all doctors
And remember, one of the most convincing reasons to advertise, as Steuart H.
Resellers advertise products to increase sales whether or not an allowance is available from the vendor.
With little fanfare or public debate, the Bloomberg administration and New York City Council has launched a campaign that will make it harder for businesses to advertise their products and services on the streets of New York City and its arterial highways.
The universe of information potentially impacted by this decision is immense, because many businesses view their Web site as not only a means to advertise their products, but also as way to invite attention to current events, provide helpful information to the community, update their stockholders, and so on.
Have you ever wondered why advertising agencies don't advertise themselves?