advertising

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Advertising

The public notification of a product’s availability and related activities for its promotion, usually in the form of a paid announcement, which may be printed or broadcast.
Advertising types that impact on health care
• Physician advertising
• Prescription drug advertising In the US, the FDA regulates the pharmaceutical industry and the manner in which it promotes its products, and requires a “fair balance” in advertising, such that all activities must present an even account of the clinically relevant information, i.e., the risks and benefits, that would influence the physician’s prescribing decision.
• Abuse substance advertising for tobacco and alcohol

advertising

The public notification of a product's availability and related activities for its promotion Medical communication A public notice, usually in the form of a paid announcement, which may be printed or broadcast. See 'Coming soon advertising' Direct-to-consumer advertising, Institutional advertising, Introductory advertising, Remedial advertising, Reminder advertising, Sexist advertising. , Tobacco advertising.
References in periodicals archive ?
In the advertise-then-price games, sellers first simultaneously decide whether to advertise their prices: they click the button 'Reveal' if they decide to advertise, and they click 'Not to Reveal' if they decide not to advertise.
The third section of the questionnaire listed eight different media which optometrists could use to advertise their services.
Second, it is conceivable that firms choose to advertise to such an extent that the whole market is not covered.
"You have to advertise and we are focusing primarily on the television medium," said John Hoppe, vice president of marketing for Eureka.
If physicians who advertise set higher prices, that need not imply that elasticities diminish with advertising.
The universe of information potentially impacted by this decision is immense, because many businesses view their Web site as not only a means to advertise their products, but also as way to invite attention to current events, provide helpful information to the community, update their stockholders, and so on.
So to answer this question, we turn to Broadbent's When to Advertise, published in 1999.
If readers come to believe that newspapers are not telling the truth, circulation drops and advertisers won't advertise. The myths and idealism of the profession, however imperfectly practiced in the past, are vital to the professions financial success.
(31 TC 1217 [1959]), billboards, signs, display cabinets and a collage the company created to advertise building materials had to be capitalized.
Asked why the company did not then change its marketing slogan to avoid misunderstanding, Stofer expressed his regret that it was "too late" to advertise suppositories as anything else.
And remember, one of the most convincing reasons to advertise, as Steuart H.