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The public notification of a product’s availability and related activities for its promotion, usually in the form of a paid announcement, which may be printed or broadcast.
Advertising types that impact on health care
• Physician advertising
• Prescription drug advertising In the US, the FDA regulates the pharmaceutical industry and the manner in which it promotes its products, and requires a “fair balance” in advertising, such that all activities must present an even account of the clinically relevant information, i.e., the risks and benefits, that would influence the physician’s prescribing decision.
• Abuse substance advertising for tobacco and alcohol


The public notification of a product's availability and related activities for its promotion Medical communication A public notice, usually in the form of a paid announcement, which may be printed or broadcast. See 'Coming soon advertising' Direct-to-consumer advertising, Institutional advertising, Introductory advertising, Remedial advertising, Reminder advertising, Sexist advertising. , Tobacco advertising.


n a paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.


the making of public statements about services offered and facilities available in a professional practice. Personal advertisement in this way is frowned upon because of the risk that there will be misrepresentation and that it will unfairly attract business to the detriment of the client. The contrary view is that the public is disadvantaged because they will not be aware of the range of services offered and the fees attached to them. In most countries now, in which it used to be controlled by the registering authority, the scope of personal advertising is left to the discretion of the individual. Corporate advertising which advertises the profession as a whole is encouraged.
References in periodicals archive ?
The advert was widely criticised over what most considered as being hugely insensitive to those who had lost loved ones.
The adverts featured the famous slogan "mild green Fairy Liquid" and the white bottle became an icon of the John Noakes generation as Blue Peter showed children how to make everything from toy rockets to flower pots using an empty one.
WAITROSE As if that wasn't enough, but posh supermarket Waitrose will also have their advert on the nation's screens on Sunday, 8 November.
Fans continued to bombard social media last night with complaints - raising pressure on other brands including Subway, Doritos and Head & Shoulders to pull their adverts too.
A 'gold standard' of around 10,000 pages will be created containing pages deemed suitable for adverts, and other pages will be inspected to see if they can be added to the list and all adverts will be removed from other pages.
On the same day that I saw the advert three soldiers had been killed in Afghanistan.
But a spokesman for the Solicitors Regulation Authority said that the advert is legal and highlighting services on offer.
But the See What Sam Sees film has been banned from being shown on television after regulators said it contravened the Communications Act 2003 - due to the fact that Balance hoped to use the advert to encourage visitors to its website to sign a petition to call for a Government policy change.
While thousands of Smiths' fans were furious at one of their favourite songs being used for an advert.
The new advert is once again voiced by Louise Dearman who plays the lead in the popular West End hit musical, Wicked.
RT: I am not sure if there is apathy - with the huge outpouring of comments and criticism from readers in the case of the quite repulsive advert of Metcalfe Attorneys.
Users of the alpha version, who send an SMS message with a banner advert attached, will be entered into a sweepstake which offers them the chance to win prizes, including a 2010 Smart car.