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The public notification of a product’s availability and related activities for its promotion, usually in the form of a paid announcement, which may be printed or broadcast.
Advertising types that impact on health care
• Physician advertising
• Prescription drug advertising In the US, the FDA regulates the pharmaceutical industry and the manner in which it promotes its products, and requires a “fair balance” in advertising, such that all activities must present an even account of the clinically relevant information, i.e., the risks and benefits, that would influence the physician’s prescribing decision.
• Abuse substance advertising for tobacco and alcohol


The public notification of a product's availability and related activities for its promotion Medical communication A public notice, usually in the form of a paid announcement, which may be printed or broadcast. See 'Coming soon advertising' Direct-to-consumer advertising, Institutional advertising, Introductory advertising, Remedial advertising, Reminder advertising, Sexist advertising. , Tobacco advertising.


n a paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.


the making of public statements about services offered and facilities available in a professional practice. Personal advertisement in this way is frowned upon because of the risk that there will be misrepresentation and that it will unfairly attract business to the detriment of the client. The contrary view is that the public is disadvantaged because they will not be aware of the range of services offered and the fees attached to them. In most countries now, in which it used to be controlled by the registering authority, the scope of personal advertising is left to the discretion of the individual. Corporate advertising which advertises the profession as a whole is encouraged.
References in periodicals archive ?
The Archbishop of Canterbury told The Mail on Sunday: "I find it extraordinary that cinemas rule that it is nappropriate for an advert on prayer to be shown in the week before Christmas when we celebrate the birth of Jesus Christ.
WAITROSE As if that wasn't enough, but posh supermarket Waitrose will also have their advert on the nation's screens on Sunday, 8 November.
Dean, who only got to watch the full advert with the rest of the UK when it was shown during Coronation Street on Wednesday night, is delighted with the end product this time.
Fans continued to bombard social media last night with complaints - raising pressure on other brands including Subway, Doritos and Head & Shoulders to pull their adverts too.
A 'gold standard' of around 10,000 pages will be created containing pages deemed suitable for adverts, and other pages will be inspected to see if they can be added to the list and all adverts will be removed from other pages.
The Advertising Standards Authority has received 43 complaints about the advert and said it is "looking at the matter".
The advert follows a young boy, taking photographs of alcohol images during a normal day in his life.
On July 2nd 2010, two newspapers in Namibia published a sexist advert produced by the advertising firm Paragon Investments and commissioned by Metcalfe Attorneys.
Users of the alpha version, who send an SMS message with a banner advert attached, will be entered into a sweepstake which offers them the chance to win prizes, including a 2010 Smart car.
The United Kingdom has banned an Israeli tourism advert showing East Jerusalem as part of Israel.
Byline: A television advert for cash loans with borrowing costs of more than 2300 per cent has been banned.
Readers would easily overlook small print in the newspaper advert which stated that the 10% off offer applied to "many ranges" throughout the store, its ruling said.